12.07.2015 Views

ux-design-for-startups-marcin-treder

ux-design-for-startups-marcin-treder

ux-design-for-startups-marcin-treder

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Zaki Warfel, in his research <strong>for</strong> Prototyping, foundthat paper prototyping is the most widely used <strong>design</strong>technique in the world. Bill B<strong>ux</strong>ton, in his great bookSketching User Experiences, brings up lots of greatreal-life stories of the use of paper in <strong>design</strong>.The great question is, when should we use paperprototyping? I can come up with two particularlyuseful situations:• Always, as a quick and dirty ideation tool thatyou use be<strong>for</strong>e using other, more complex, <strong>design</strong>techniques;• In small, not complicated, projects, as a primary<strong>design</strong> technique, on one condition: you must havea good relationship with your team who can workon scrappy documentation and, in this particularproject, you must prefer speed over accuracy.You can either engage in sketching, or use sticky notesas we did. Try to be as quick as you can and don’t over<strong>design</strong>your paper prototypes. They don’t need to beefficient <strong>design</strong> techniques63

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!