ux-design-for-startups-marcin-treder

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people consider UX designers as sort of wireframers.By wireframers I mean unfortunate people who justdo wireframes and perhaps clickable prototypes fromtime to time. People who are focused on using designtechniques, not on designing.Tools are just tools. Photo by JanneM58efficient design techniques
The true nature of user experience design exceeds thetechniques that we use to express our design ideas.A UX designer’s work should always be derived frompeople’s problems and aim at finding a pleasurable,seductive and inspiring solution. The results ofthis work should always be measurable throughmetrics describing user behaviour. UX designersuse knowledge and methods that originate frompsychology, anthropology, sociology, computer science,graphic design, industrial design and cognitive science.User experience design is a complex set of activitiesand, in fact, a way of thinking. If you start to breaththe air of UX design and really devote yourself toit, your startup will surprise you and amaze yourcustomers. In the age of user experience design, yourusers expect your product to be well designed.And it’s really important for the sake of your companythat you remember: UX design does not equalwireframing. Anyone can wireframe – it’s a rathersimple activity; many people can write simple HTMLcode, but not everyone can design experiences.efficient design techniques59
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UX DESIGNFOR STARTUPSMarcin Treder
Page 6:
The real power of prototyping 71Ge
Page 9: I learn anything about their ideas,
Page 12 and 13: The ageof userexperiencedesign
Page 14 and 15: important to have a product with to
Page 16 and 17: design a couple of years before the
Page 19 and 20: magazines, webinars, courses... but
Page 21 and 22: doors will be able to perform the t
Page 23 and 24: our customers and check what troubl
Page 25: described the solution.Simple as th
Page 28 and 29: It’s divided into two parts: Prod
Page 30 and 31: Get to knowyour users
Page 32 and 33: Designer’s Desk. Photo by irrezol
Page 34 and 35: Remembering about the C-P-S triangl
Page 36 and 37: customers via Skype and till today
Page 38 and 39: disagreed with Krug. I believed tha
Page 40 and 41: community and we all know each othe
Page 42 and 43: which I strongly recommend, stopped
Page 44 and 45: and attention during the test. As s
Page 46 and 47: Skype as a research toolWhat if you
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
Page 86 and 87: failure. The minimal amount of info
Page 88 and 89: Economic metricsThey must clearly s
Page 90 and 91: a new feature or product, consider:
Page 92 and 93: them successful? I wouldn’t.The n
Page 94 and 95: could see all the metrics with our
Page 96 and 97: work influences business. Metrics b
Page 98 and 99: at complex knowledge, but actionabl
Page 100 and 101: Economic and behavioral metrics•
Page 102 and 103: Get itoptimised
Page 104 and 105: work and a feeling of anxiety rathe
Page 106 and 107: this. We all live in an extraordina
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focused on user experience, it does
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Awesome, right?We implemented the w
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Then suddenly our sales dropped. We
Page 114 and 115:
Enough is enoughFair enough, you ma
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The second step is to look for the
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Tools,tools,tools
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• Mockingbird http://gomockingbir
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Web Analytics:• Adobe Analytics h
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ClickTracking:• Clickheat http://
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• Morae http://www.techsmith.com/
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