ux-design-for-startups-marcin-treder

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Skype as a research toolWhat if your customers live far away from you andyou can’t visit them every couple of weeks? You mightdo your start-up thing from a remote forgotten land,like, say, Poland (oh yes, that’s where we’re based).It shouldn’t stop you from doing a decent amount ofguerrilla style user research. Make no compromiseswhen it comes to your product’s user experience.Just use Skype. People are more willing to talkvia Skype than have a coffee with a stranger. Theawkwardness is kept to a bare minimum and theinteraction feels somehow safer. You can stop it at anytime, easily postpone, follow-up, etc.Secondly, there’s no distance barrier. It makes theresearch even cheaper and eliminates any possibleexcuse for not having a conversation with a client.Finally, you can easily record the conversation withyour user and even see their screen using the “screenshare” option.46Get to know your users
Could it be easier? Don’t think so – I’ve done Skyperesearch dozens of times and I have only positiveexperiences. Try it!Systematic surveysWhen you have all your guerrilla research methodsin place, it’s time for creating a systematic way ofgathering large amounts of feedback. This is animportant addition, which is much closer to properresearch methods than guerrilla style usability testingand customer interviews.Why? First of all, systematic surveys are, well,systematic. You can see how any changes made in aproduct affect the survey answers of your users. Everygathered reply is placed in a specific place in time. It’songoing, unstoppable research.What’s more, you have a chance to reach out to astatistical representation of your target group. You caneasily gather dozens of results and sum them up usingstatistical analysis.Get to know your users47
Page 1: UX DESIGNFOR STARTUPSMarcin Treder
Page 6: The real power of prototyping 71Ge
Page 9: I learn anything about their ideas,
Page 12 and 13: The ageof userexperiencedesign
Page 14 and 15: important to have a product with to
Page 16 and 17: design a couple of years before the
Page 19 and 20: magazines, webinars, courses... but
Page 21 and 22: doors will be able to perform the t
Page 23 and 24: our customers and check what troubl
Page 25: described the solution.Simple as th
Page 28 and 29: It’s divided into two parts: Prod
Page 30 and 31: Get to knowyour users
Page 32 and 33: Designer’s Desk. Photo by irrezol
Page 34 and 35: Remembering about the C-P-S triangl
Page 36 and 37: customers via Skype and till today
Page 38 and 39: disagreed with Krug. I believed tha
Page 40 and 41: community and we all know each othe
Page 42 and 43: which I strongly recommend, stopped
Page 44 and 45: and attention during the test. As s
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
Page 86 and 87: failure. The minimal amount of info
Page 88 and 89: Economic metricsThey must clearly s
Page 90 and 91: a new feature or product, consider:
Page 92 and 93: them successful? I wouldn’t.The n
Page 94 and 95: could see all the metrics with our
Page 96 and 97:
work influences business. Metrics b
Page 98 and 99:
at complex knowledge, but actionabl
Page 100 and 101:
Economic and behavioral metrics•
Page 102 and 103:
Get itoptimised
Page 104 and 105:
work and a feeling of anxiety rathe
Page 106 and 107:
this. We all live in an extraordina
Page 108 and 109:
focused on user experience, it does
Page 110 and 111:
Awesome, right?We implemented the w
Page 112 and 113:
Then suddenly our sales dropped. We
Page 114 and 115:
Enough is enoughFair enough, you ma
Page 116 and 117:
The second step is to look for the
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Tools,tools,tools
Page 120 and 121:
• Mockingbird http://gomockingbir
Page 122 and 123:
Web Analytics:• Adobe Analytics h
Page 124 and 125:
ClickTracking:• Clickheat http://
Page 126 and 127:
• Morae http://www.techsmith.com/
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