ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder ux-design-for-startups-marcin-treder
Skype as a research toolWhat if your customers live far away from you andyou can’t visit them every couple of weeks? You mightdo your start-up thing from a remote forgotten land,like, say, Poland (oh yes, that’s where we’re based).It shouldn’t stop you from doing a decent amount ofguerrilla style user research. Make no compromiseswhen it comes to your product’s user experience.Just use Skype. People are more willing to talkvia Skype than have a coffee with a stranger. Theawkwardness is kept to a bare minimum and theinteraction feels somehow safer. You can stop it at anytime, easily postpone, follow-up, etc.Secondly, there’s no distance barrier. It makes theresearch even cheaper and eliminates any possibleexcuse for not having a conversation with a client.Finally, you can easily record the conversation withyour user and even see their screen using the “screenshare” option.46Get to know your users
Could it be easier? Don’t think so – I’ve done Skyperesearch dozens of times and I have only positiveexperiences. Try it!Systematic surveysWhen you have all your guerrilla research methodsin place, it’s time for creating a systematic way ofgathering large amounts of feedback. This is animportant addition, which is much closer to properresearch methods than guerrilla style usability testingand customer interviews.Why? First of all, systematic surveys are, well,systematic. You can see how any changes made in aproduct affect the survey answers of your users. Everygathered reply is placed in a specific place in time. It’songoing, unstoppable research.What’s more, you have a chance to reach out to astatistical representation of your target group. You caneasily gather dozens of results and sum them up usingstatistical analysis.Get to know your users47
- Page 1: UX DESIGNFOR STARTUPSMarcin Treder
- Page 6: The real power of prototyping 71Ge
- Page 9: I learn anything about their ideas,
- Page 12 and 13: The ageof userexperiencedesign
- Page 14 and 15: important to have a product with to
- Page 16 and 17: design a couple of years before the
- Page 19 and 20: magazines, webinars, courses... but
- Page 21 and 22: doors will be able to perform the t
- Page 23 and 24: our customers and check what troubl
- Page 25: described the solution.Simple as th
- Page 28 and 29: It’s divided into two parts: Prod
- Page 30 and 31: Get to knowyour users
- Page 32 and 33: Designer’s Desk. Photo by irrezol
- Page 34 and 35: Remembering about the C-P-S triangl
- Page 36 and 37: customers via Skype and till today
- Page 38 and 39: disagreed with Krug. I believed tha
- Page 40 and 41: community and we all know each othe
- Page 42 and 43: which I strongly recommend, stopped
- Page 44 and 45: and attention during the test. As s
- Page 48 and 49: All right, but how can you create a
- Page 50 and 51: Set up a feedback forumWhat’s tha
- Page 52 and 53: efficientdesigntechniques
- Page 54 and 55: In my experience, only two things a
- Page 56 and 57: However, before we talk about the a
- Page 58 and 59: people consider UX designers as sor
- Page 60 and 61: Before you start thinking about the
- Page 62 and 63: Our success was possible because pe
- Page 64 and 65: works of art, unless you plan to te
- Page 66 and 67: epresentation.‘Representation’
- Page 68 and 69: and fix interaction with an interfa
- Page 70 and 71: A mockup is a visual representation
- Page 72 and 73: Prototypes are often written in HTM
- Page 74 and 75: Beware that prototyping is rather a
- Page 76 and 77: use should leave you just enough sp
- Page 78 and 79: growthand designhacking
- Page 80 and 81: Despite all this experience, I stru
- Page 82 and 83: level, successful UX designers do j
- Page 84 and 85: valid conclusion?Make sure that you
- Page 86 and 87: failure. The minimal amount of info
- Page 88 and 89: Economic metricsThey must clearly s
- Page 90 and 91: a new feature or product, consider:
- Page 92 and 93: them successful? I wouldn’t.The n
- Page 94 and 95: could see all the metrics with our
Skype as a research toolWhat if your customers live far away from you andyou can’t visit them every couple of weeks? You mightdo your start-up thing from a remote <strong>for</strong>gotten land,like, say, Poland (oh yes, that’s where we’re based).It shouldn’t stop you from doing a decent amount ofguerrilla style user research. Make no compromiseswhen it comes to your product’s user experience.Just use Skype. People are more willing to talkvia Skype than have a coffee with a stranger. Theawkwardness is kept to a bare minimum and theinteraction feels somehow safer. You can stop it at anytime, easily postpone, follow-up, etc.Secondly, there’s no distance barrier. It makes theresearch even cheaper and eliminates any possibleexcuse <strong>for</strong> not having a conversation with a client.Finally, you can easily record the conversation withyour user and even see their screen using the “screenshare” option.46Get to know your users
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