ux-design-for-startups-marcin-treder

I always prepare a short story that provides a contextfor research. It lets subjects use their empathy and kindof role play (like in an old-fashioned RPG). Thanks tothe context, people soak up the research and the wholesituation is closer to real-life.For example, in the last research we did at UXPin, weprovided a brief from a client and a story out of a UXfreelancer’s life. It helped our subjects stay on the righttrack and feel the pain of the problem they were tryingto solve.The results of the research were stunning.Get your gear readyThe one thing that’s surprisingly easy to break duringguerrilla usability testing is your gear. Here’s myshort checklist, originating from my personal list ofshameful mistakes:• Always check your screen recorder before thesession (recently, I didn’t notice that Silverback -Get to know your users41