ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder ux-design-for-startups-marcin-treder
disagreed with Krug. I believed that onlymethodologically valid research may lead tomeaningful results (no wonder, I’m kind of a statisticsnerd). When I started my own company I quickly relearntKrug’s old wisdom though. Whether the resultsof a study are meaningful or not depends on yourdefinition of meaningful. And you should always doresearch that can be most economically valid - createthe biggest value for the least amount of money.Of course, the methodology of Guerrilla User Testingisn’t right. You can’t extrapolate the results achievedby one, two, or even ten people on the whole targetedpopulation, but it doesn’t make it meaningless. Itjust makes it meaningful in a different way. Judge itsmeaning by the results it brings to your company andyou’ll see the benefits in a brighter light than the flaws.Quick & dirty research is an amazing way to exploreyour product. You’ll find out more possible problemsthat you ever bad-dreamed of. An additionalperspective on your project is a lever that may becrucial for the whole endeavor. Each time we make a38Get to know your users
quick usability study (usually on around 7 subjects) welearn so much about our own mistakes, which is justoverwhelming. And bear in mind that two of UXPinfounders are experienced UX Designers.Each tested person increases the probability of yoursuccess, so I strongly encourage you to make it yourroutine. After all, it’s free and all you’re risking is acouple of hours.How to do Guerrilla UserTesting.Reach out to your users (or any approximation of thetarget group)Think where you can find your users. Local Starbucks?Walmart? Perhaps a park? It all depends on yourtarget group. In our case, it’s easy - since UXPinprovides tools for UX Designers, we just invite localUX Designers to visit us in our office (it’s a smallGet to know your users39
- Page 1: UX DESIGNFOR STARTUPSMarcin Treder
- Page 6: The real power of prototyping 71Ge
- Page 9: I learn anything about their ideas,
- Page 12 and 13: The ageof userexperiencedesign
- Page 14 and 15: important to have a product with to
- Page 16 and 17: design a couple of years before the
- Page 19 and 20: magazines, webinars, courses... but
- Page 21 and 22: doors will be able to perform the t
- Page 23 and 24: our customers and check what troubl
- Page 25: described the solution.Simple as th
- Page 28 and 29: It’s divided into two parts: Prod
- Page 30 and 31: Get to knowyour users
- Page 32 and 33: Designer’s Desk. Photo by irrezol
- Page 34 and 35: Remembering about the C-P-S triangl
- Page 36 and 37: customers via Skype and till today
- Page 40 and 41: community and we all know each othe
- Page 42 and 43: which I strongly recommend, stopped
- Page 44 and 45: and attention during the test. As s
- Page 46 and 47: Skype as a research toolWhat if you
- Page 48 and 49: All right, but how can you create a
- Page 50 and 51: Set up a feedback forumWhat’s tha
- Page 52 and 53: efficientdesigntechniques
- Page 54 and 55: In my experience, only two things a
- Page 56 and 57: However, before we talk about the a
- Page 58 and 59: people consider UX designers as sor
- Page 60 and 61: Before you start thinking about the
- Page 62 and 63: Our success was possible because pe
- Page 64 and 65: works of art, unless you plan to te
- Page 66 and 67: epresentation.‘Representation’
- Page 68 and 69: and fix interaction with an interfa
- Page 70 and 71: A mockup is a visual representation
- Page 72 and 73: Prototypes are often written in HTM
- Page 74 and 75: Beware that prototyping is rather a
- Page 76 and 77: use should leave you just enough sp
- Page 78 and 79: growthand designhacking
- Page 80 and 81: Despite all this experience, I stru
- Page 82 and 83: level, successful UX designers do j
- Page 84 and 85: valid conclusion?Make sure that you
- Page 86 and 87: failure. The minimal amount of info
disagreed with Krug. I believed that onlymethodologically valid research may lead tomeaningful results (no wonder, I’m kind of a statisticsnerd). When I started my own company I quickly relearntKrug’s old wisdom though. Whether the resultsof a study are meaningful or not depends on yourdefinition of meaningful. And you should always doresearch that can be most economically valid - createthe biggest value <strong>for</strong> the least amount of money.Of course, the methodology of Guerrilla User Testingisn’t right. You can’t extrapolate the results achievedby one, two, or even ten people on the whole targetedpopulation, but it doesn’t make it meaningless. Itjust makes it meaningful in a different way. Judge itsmeaning by the results it brings to your company andyou’ll see the benefits in a brighter light than the flaws.Quick & dirty research is an amazing way to exploreyour product. You’ll find out more possible problemsthat you ever bad-dreamed of. An additionalperspective on your project is a lever that may becrucial <strong>for</strong> the whole endeavor. Each time we make a38Get to know your users
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