ux-design-for-startups-marcin-treder

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customers via Skype and till today this is a part of ourproduct development process, a routine which we do tomake sure we’re on the right track.This whole trip and our conversion to “customer centricmadcaps” was the smartest thing that we could everdo for UXPin. Conversations with customers led us tochange to a strategy which accelerated our growth to arate of 50% (minimum) in sales each month.This is amazing. You can actually be successfulby creating a product that’s truly valuable for yourcustomer! Captain Obvious strikes back? Kind of.How many start-ups do you know, though who seemto try hard to avoid talking to customers? I’m sure Iknow plenty of them.You may wonder what the cost is of this kind of userresearch? If you’ve heard anything about professionaluser and market research, it’s probably their pricecounted in thousands of dollars. Well, that’s true forprofessional lab research. Methods that we use cost us$0.36Get to know your users
Guerrilla ResearchGuerrilla Research methods were firstly used in themarket research field following so-called GuerrillaMarketing introduced by Jay Conrad Levinson in 1984in the book “Guerrilla Marketing”. Guerrilla stands foratypical, cheap and somehow aggressive methods ofachieving goals.An example of Guerrilla Marketing would be a graffitior a flash mob used for promotional reasons. Thecrazier and more buzz-generating - the better.In the User Experience Design world GuerrillaMethods somehow became known after the famousbook “Don’t make me think” by Steve Krug, whoencouraged designers to do research even if the onlysubject they tested their design on was their mom. It’sbetter to check your product with one person than notcheck it at all - argued Krug. Today we can call such aresearch method - Guerrilla User Testing.There was a time in my career when I stronglyGet to know your users37
Page 1: UX DESIGNFOR STARTUPSMarcin Treder
Page 6: The real power of prototyping 71Ge
Page 9: I learn anything about their ideas,
Page 12 and 13: The ageof userexperiencedesign
Page 14 and 15: important to have a product with to
Page 16 and 17: design a couple of years before the
Page 19 and 20: magazines, webinars, courses... but
Page 21 and 22: doors will be able to perform the t
Page 23 and 24: our customers and check what troubl
Page 25: described the solution.Simple as th
Page 28 and 29: It’s divided into two parts: Prod
Page 30 and 31: Get to knowyour users
Page 32 and 33: Designer’s Desk. Photo by irrezol
Page 34 and 35: Remembering about the C-P-S triangl
Page 38 and 39: disagreed with Krug. I believed tha
Page 40 and 41: community and we all know each othe
Page 42 and 43: which I strongly recommend, stopped
Page 44 and 45: and attention during the test. As s
Page 46 and 47: Skype as a research toolWhat if you
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
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failure. The minimal amount of info
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Economic metricsThey must clearly s
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a new feature or product, consider:
Page 92 and 93:
them successful? I wouldn’t.The n
Page 94 and 95:
could see all the metrics with our
Page 96 and 97:
work influences business. Metrics b
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at complex knowledge, but actionabl
Page 100 and 101:
Economic and behavioral metrics•
Page 102 and 103:
Get itoptimised
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work and a feeling of anxiety rathe
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this. We all live in an extraordina
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focused on user experience, it does
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Awesome, right?We implemented the w
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Then suddenly our sales dropped. We
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Enough is enoughFair enough, you ma
Page 116 and 117:
The second step is to look for the
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Tools,tools,tools
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• Mockingbird http://gomockingbir
Page 122 and 123:
Web Analytics:• Adobe Analytics h
Page 124 and 125:
ClickTracking:• Clickheat http://
Page 126 and 127:
• Morae http://www.techsmith.com/
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