ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder ux-design-for-startups-marcin-treder
Remembering about the C-P-S triangle is the firstsmart thing you can do while designing. The secondthing is to actually discuss your strategy with potentialcustomers.Let me share the single most important thing thatI’ve learnt about customer development: you won’tmeet your customers in the reflection on your screen.You have to get out of the building and really talk topeople. It doesn’t matter if you reach them by Skype(you might get out metaphorically) or in- person - theimportant thing is to transcend the boundaries of yourego.Don’t try to hack it, or your design will be lost.If I’m asked to give one piece of design advice, it’salways: Root your design in the actual knowledgeabout your customers and execute mercilessly basedon this. Don’t daydream, don’t say “my mom wouldn’tget it”, or “well I would use it!” - reach out to yourcustomers and ask them what their thoughts are.Back up your design assumptions with knowledge to34Get to know your users
minimize the risk of failure.When we started to negotiate our founding deal withour investors at UXPin, their first piece of advice was:“Pack your stuff and go to San Francisco to talk toyour customers!” (We’re lucky to have wise investors,who were successful as entrepreneurs). We didn’t needmuch persuasion – a 14-hour flight and we were wherethe majority of our clients are – the USA.And yes, it wasn’t easy to break our comfortablehabits and start to have three meetings a day foraround 2 weeks, instead of dilly-dallying in front of acomputer for the whole day... but we did it. We put ourintroversive natures aside and fought for the sake of thepeople who trust us - our users.We needed to know what they think about us, howthey work, what they really need... there’s no otherway to learn that than getting out of a building,approaching the users and asking the right questions.When we got back home, we continued talking toGet to know your users35
- Page 1: UX DESIGNFOR STARTUPSMarcin Treder
- Page 6: The real power of prototyping 71Ge
- Page 9: I learn anything about their ideas,
- Page 12 and 13: The ageof userexperiencedesign
- Page 14 and 15: important to have a product with to
- Page 16 and 17: design a couple of years before the
- Page 19 and 20: magazines, webinars, courses... but
- Page 21 and 22: doors will be able to perform the t
- Page 23 and 24: our customers and check what troubl
- Page 25: described the solution.Simple as th
- Page 28 and 29: It’s divided into two parts: Prod
- Page 30 and 31: Get to knowyour users
- Page 32 and 33: Designer’s Desk. Photo by irrezol
- Page 36 and 37: customers via Skype and till today
- Page 38 and 39: disagreed with Krug. I believed tha
- Page 40 and 41: community and we all know each othe
- Page 42 and 43: which I strongly recommend, stopped
- Page 44 and 45: and attention during the test. As s
- Page 46 and 47: Skype as a research toolWhat if you
- Page 48 and 49: All right, but how can you create a
- Page 50 and 51: Set up a feedback forumWhat’s tha
- Page 52 and 53: efficientdesigntechniques
- Page 54 and 55: In my experience, only two things a
- Page 56 and 57: However, before we talk about the a
- Page 58 and 59: people consider UX designers as sor
- Page 60 and 61: Before you start thinking about the
- Page 62 and 63: Our success was possible because pe
- Page 64 and 65: works of art, unless you plan to te
- Page 66 and 67: epresentation.‘Representation’
- Page 68 and 69: and fix interaction with an interfa
- Page 70 and 71: A mockup is a visual representation
- Page 72 and 73: Prototypes are often written in HTM
- Page 74 and 75: Beware that prototyping is rather a
- Page 76 and 77: use should leave you just enough sp
- Page 78 and 79: growthand designhacking
- Page 80 and 81: Despite all this experience, I stru
- Page 82 and 83: level, successful UX designers do j
Remembering about the C-P-S triangle is the firstsmart thing you can do while <strong>design</strong>ing. The secondthing is to actually discuss your strategy with potentialcustomers.Let me share the single most important thing thatI’ve learnt about customer development: you won’tmeet your customers in the reflection on your screen.You have to get out of the building and really talk topeople. It doesn’t matter if you reach them by Skype(you might get out metaphorically) or in- person - theimportant thing is to transcend the boundaries of yourego.Don’t try to hack it, or your <strong>design</strong> will be lost.If I’m asked to give one piece of <strong>design</strong> advice, it’salways: Root your <strong>design</strong> in the actual knowledgeabout your customers and execute mercilessly basedon this. Don’t daydream, don’t say “my mom wouldn’tget it”, or “well I would use it!” - reach out to yourcustomers and ask them what their thoughts are.Back up your <strong>design</strong> assumptions with knowledge to34Get to know your users
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