ux-design-for-startups-marcin-treder

that drawing is not where great User ExperienceDesign happens. Great User Experience Designhappens when you talk to your customers and solvetheir problems.Surprised? Let’s remind ourselves of Steve Jobs’ words:“Design is not just what it looks like and feels like.Design is how it works”.To succeed on the “how it works” side and createsomething really valuable, you need to focus on thewhole experience, not just the aesthetic value. Indesign, thinking precedes drawing, so think throughany design decision and always refer it to your C-P-Shypothesis (Customer, Problem, Solution):• Does your design address your target group?• Does it resolve their real problem?• Is your solution an accurate response to yourtarget group’s needs?Get to know your users33