ux-design-for-startups-marcin-treder

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Get to knowyour users
User experience design is deeply human centric - itdies without a decent amount of interaction betweenhuman beings.When was the last time you talked to your users?Hope it wasn’t too long ago! Even if it was though,don’t worry - it’s never too late to get to know yourusers. Today we’ll learn how to befriend them and usetheir unique perspective on a product to your benefit.All right! Let’s befriend our users!Getting out of the buildingHow do you imagine people designing a product?If you’re anything like me, you’re picturing peoplein front of desks full of papers, watching a hugescreen with tired eyes while drawing some part of aninterface.The solitude of the designer.Get to know your users31
Page 1: UX DESIGNFOR STARTUPSMarcin Treder
Page 6: The real power of prototyping 71Ge
Page 9: I learn anything about their ideas,
Page 12 and 13: The ageof userexperiencedesign
Page 14 and 15: important to have a product with to
Page 16 and 17: design a couple of years before the
Page 19 and 20: magazines, webinars, courses... but
Page 21 and 22: doors will be able to perform the t
Page 23 and 24: our customers and check what troubl
Page 25: described the solution.Simple as th
Page 28 and 29: It’s divided into two parts: Prod
Page 32 and 33: Designer’s Desk. Photo by irrezol
Page 34 and 35: Remembering about the C-P-S triangl
Page 36 and 37: customers via Skype and till today
Page 38 and 39: disagreed with Krug. I believed tha
Page 40 and 41: community and we all know each othe
Page 42 and 43: which I strongly recommend, stopped
Page 44 and 45: and attention during the test. As s
Page 46 and 47: Skype as a research toolWhat if you
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81:
Despite all this experience, I stru
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level, successful UX designers do j
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valid conclusion?Make sure that you
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failure. The minimal amount of info
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Economic metricsThey must clearly s
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a new feature or product, consider:
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them successful? I wouldn’t.The n
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could see all the metrics with our
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work influences business. Metrics b
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at complex knowledge, but actionabl
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Economic and behavioral metrics•
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Get itoptimised
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work and a feeling of anxiety rathe
Page 106 and 107:
this. We all live in an extraordina
Page 108 and 109:
focused on user experience, it does
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Awesome, right?We implemented the w
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Then suddenly our sales dropped. We
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Enough is enoughFair enough, you ma
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The second step is to look for the
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Tools,tools,tools
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• Mockingbird http://gomockingbir
Page 122 and 123:
Web Analytics:• Adobe Analytics h
Page 124 and 125:
ClickTracking:• Clickheat http://
Page 126 and 127:
• Morae http://www.techsmith.com/
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