ux-design-for-startups-marcin-treder

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It’s divided into two parts: Product and Market, andit clearly shows exactly what your product is andwho will benefit from its use. A Lean Canvas shouldbe developed iteratively (just like your product) soget used to updating it whenever you have a newhypothesis.Both a Business Model Canvas and a Lean Canvasshould be used as a collaborative tool. Encourage yourteam to discuss canvases and question all assumptions.Great UX design stands upon efficient collaboration.28The age of user experience design
The road to successIn the age of user experience design your startup needsto focus on users’ problems rather than on technologyonly. Iteratively test the C-P-S hypothesis and fill in aBusiness Model and Lean Canvas together with yourteam. That’s the start of the road to success.Competition is fierce and only those who are able toprovide a stunning end-to-end experience will survive.The age of user experience design29
Page 1: UX DESIGNFOR STARTUPSMarcin Treder
Page 6: The real power of prototyping 71Ge
Page 9: I learn anything about their ideas,
Page 12 and 13: The ageof userexperiencedesign
Page 14 and 15: important to have a product with to
Page 16 and 17: design a couple of years before the
Page 19 and 20: magazines, webinars, courses... but
Page 21 and 22: doors will be able to perform the t
Page 23 and 24: our customers and check what troubl
Page 25: described the solution.Simple as th
Page 30 and 31: Get to knowyour users
Page 32 and 33: Designer’s Desk. Photo by irrezol
Page 34 and 35: Remembering about the C-P-S triangl
Page 36 and 37: customers via Skype and till today
Page 38 and 39: disagreed with Krug. I believed tha
Page 40 and 41: community and we all know each othe
Page 42 and 43: which I strongly recommend, stopped
Page 44 and 45: and attention during the test. As s
Page 46 and 47: Skype as a research toolWhat if you
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79:
growthand designhacking
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Despite all this experience, I stru
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level, successful UX designers do j
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valid conclusion?Make sure that you
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failure. The minimal amount of info
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Economic metricsThey must clearly s
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a new feature or product, consider:
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them successful? I wouldn’t.The n
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could see all the metrics with our
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work influences business. Metrics b
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at complex knowledge, but actionabl
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Economic and behavioral metrics•
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Get itoptimised
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work and a feeling of anxiety rathe
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this. We all live in an extraordina
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focused on user experience, it does
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Awesome, right?We implemented the w
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Then suddenly our sales dropped. We
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Enough is enoughFair enough, you ma
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The second step is to look for the
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Tools,tools,tools
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• Mockingbird http://gomockingbir
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Web Analytics:• Adobe Analytics h
Page 124 and 125:
ClickTracking:• Clickheat http://
Page 126 and 127:
• Morae http://www.techsmith.com/
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