ux-design-for-startups-marcin-treder

care of the whole product. The end-to-end experienceis what you’re aiming at. A BMC enables you tograsp the whole product in one place and understandat a glance both the business and users’ side. This isabsolutely crucial.Always remember that in any commercial project UXdesign cannot be separated from the business modelof a product. Designing UX without any knowledgeabout the business side of the product is a futile andstupid thing to do. A product that doesn’t bring homethe bacon will soon cease to exist and the whole effortwill be a huge waste of time.If you look closely, you’ll find a Business ModelCanvas template in the UXPin app. We made it partof our process and our users often use a BMC as abasic description of just about any project.A variation on a BMC, even more focused on aproduct and its users, is a Lean Canvas, created by AshMaurya:The age of user experience design27