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ux-design-for-startups-marcin-treder

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described the solution.Simple as that – my product is specified. The C-P-Shypothesis <strong>for</strong>ms the backbone of the whole product. Itnot only helps me and my team focus on what’s reallyimportant, but also gets us ready <strong>for</strong> an optional pivot.Each part of the C-P-S hypothesis is questionable onits own. I might wrongly describe the target group. Icould misunderstand a problem. Or I could create aproduct that doesn’t address the problem. Any of thesemistakes gets your business into trouble.No worries though! If your product doesn’t fly you canalways come back to the initial C-P-S and re-<strong>for</strong>m it totest new assumptions.A great UX experience can only be achieved iteratively,and the C-P-S hypothesis is a powerful tool that helpsyou draw a meaningful conclusion from each phase.The age of user experience <strong>design</strong>25

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