ux-design-for-startups-marcin-treder

Before the launch of a product and thoroughmeasurement of user behaviour, everything is ahypothesis.The C-P-S hypothesis is a basic description of anyproduct. It reaches the core of any successful endeavourin a neat, minimalist way. Define who exactly yourcustomer is, what problem they have and what thesolution is that you offer. Do it in one sentence. Forexample:“For people who are trying to design products withgreat user experience and are having problems withdocumenting their ideas quickly and clearly andsharing them with their teams, UXPin provides anonline, fully collaborative app that helps them to gothrough the UX Design process together with theirteammates.”As you can see, I described UXPin’s target group asanyone who is trying to design products with greatUX. I also defined the problem that was observedduring research on a target group and I briefly24The age of user experience design