ux-design-for-startups-marcin-treder

and eliminate it. That’s the highway to great userexperience.To stay on the right track you’ll need a lot of empathyand analytical skills, because the tricky thing withproblems is that we sometimes have difficulty definingthem – even if they trouble us.When traveling by train on a hot day, I’m never sureif I’m irritated by the heat, the crowd, or – as I usuallygrumble – by the fact that I need in fact to travelto work via train. Give me an office closer to homeand I’ll find another reason to complain on hot days.Eliminate the heat in the train and I might even enjoythe ride to work.The key to success is to actually get to know yourclients. Arm yourself with empathy and talk to them.Get out of the building and face the problems thatmight be the foundation of your business.When we started working on the UXPin app wecrossed the ocean from Poland to California to talk to22The age of user experience design