ux-design-for-startups-marcin-treder

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product).A UX designer’s work should always be derivedfrom people’s problems and aim at finding apleasurable, seductive, inspiring solution. The resultsof that work should always be measurable throughmetrics describing user behaviour. UX designersuse knowledge and methods that originate frompsychology, anthropology, sociology, computer science,graphic design, industrial design and cognitive science.When you’re designing an experience, you are in factplanning a change in the behaviour of your targetgroup. You’ve found out their problem and you’retrying to destroy the burden using design methods.User experience lies at the crossroads of art and scienceand requires both extremely acute analytical thinkingand creativity.Let’s consider an example: we’re about to create a doorhandle. As a usability specialist your task will be tomake sure that the person faced with the need to open20The age of user experience design
doors will be able to perform the task using your newlydesigned door handle. You conduct a series of usertests and iterate on the best solution. As a UX designeryou’re not only interested in a usable door handle. Youwant to create something that will encourage people toopen doors and will provide a unique experience. Youwant people to open doors twice as enthusiastically asbefore. Again, you’ll iterate on the best solution, butthe approach will be broader and the measured resultshould focus on the user’s behaviour.User experience design at its heart is an optimisation:an iteratively improved solution to a general problem.UX is the air successful startups breathe.Users as the centre of UX designIf the heart of UX design is the concept of constantiterative optimisation, then the problem is the bloodthat the heart is pumping. The problem of yourfuture users. Spot it, define it, feel the pain it causesThe age of user experience design21
Page 1: UX DESIGNFOR STARTUPSMarcin Treder
Page 6: The real power of prototyping 71Ge
Page 9: I learn anything about their ideas,
Page 12 and 13: The ageof userexperiencedesign
Page 14 and 15: important to have a product with to
Page 16 and 17: design a couple of years before the
Page 19: magazines, webinars, courses... but
Page 23 and 24: our customers and check what troubl
Page 25: described the solution.Simple as th
Page 28 and 29: It’s divided into two parts: Prod
Page 30 and 31: Get to knowyour users
Page 32 and 33: Designer’s Desk. Photo by irrezol
Page 34 and 35: Remembering about the C-P-S triangl
Page 36 and 37: customers via Skype and till today
Page 38 and 39: disagreed with Krug. I believed tha
Page 40 and 41: community and we all know each othe
Page 42 and 43: which I strongly recommend, stopped
Page 44 and 45: and attention during the test. As s
Page 46 and 47: Skype as a research toolWhat if you
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71:
A mockup is a visual representation
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Prototypes are often written in HTM
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Beware that prototyping is rather a
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use should leave you just enough sp
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growthand designhacking
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Despite all this experience, I stru
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level, successful UX designers do j
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valid conclusion?Make sure that you
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failure. The minimal amount of info
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Economic metricsThey must clearly s
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a new feature or product, consider:
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them successful? I wouldn’t.The n
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could see all the metrics with our
Page 96 and 97:
work influences business. Metrics b
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at complex knowledge, but actionabl
Page 100 and 101:
Economic and behavioral metrics•
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Get itoptimised
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work and a feeling of anxiety rathe
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this. We all live in an extraordina
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focused on user experience, it does
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Awesome, right?We implemented the w
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Then suddenly our sales dropped. We
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Enough is enoughFair enough, you ma
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The second step is to look for the
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Tools,tools,tools
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• Mockingbird http://gomockingbir
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Web Analytics:• Adobe Analytics h
Page 124 and 125:
ClickTracking:• Clickheat http://
Page 126 and 127:
• Morae http://www.techsmith.com/
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ux-design-for-startups-marcin-treder

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