ux-design-for-startups-marcin-treder

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important to have a product with tons of advancedfeatures, rather than something highly usable buttechnically limited.No wonder my ‘usability specialist’ position was astruggle. But the real suffering was felt among users –this is how it was at the dawn of the age of technology.You might have witnessed its rise. The time whenengineers started to really rule the world. The Woz(Apple), Bill Gates (Microsoft) and Bill Joy (SunMicrosystems), were among the first stars of that age.Photo by Ismael Villafranco14The age of user experience design
Internet startups that survived the dotcom bubbleof 2000 were run by tech bright minds. Think ofGoogle’s Larry Page and Sergey Brin, eBay’s PierreMorad Omidyar, Max Levchin and Luke Nosek ofPayPal, David Filo from Yahoo – these guys knowhow to code. And in even more contemporary timesdevelopers struck again: Jack Dorsey (Twitter) andMark Zuckerberg (Facebook) shaped the social mediawith their tech expertise.But then, suddenly, the age of technology ended.Fierce competition among similar (at least when itcomes to technology) products forced executives tolook for more vivid differentiation. Technology becameeasier and cheaper than ever. The world started to lookfor a new idol. Luckily for all of us this can be found inuser experience design.To make an app that can be launched has never beenso easy. To succeed in a highly competitive market fullof consumers with cognitive overload and an extremelyshort attention span ... that’s another story. I shiftedfrom usability to the much larger concept of UXThe age of user experience design15
Page 1: UX DESIGNFOR STARTUPSMarcin Treder
Page 6: The real power of prototyping 71Ge
Page 9: I learn anything about their ideas,
Page 12 and 13: The ageof userexperiencedesign
Page 16 and 17: design a couple of years before the
Page 19 and 20: magazines, webinars, courses... but
Page 21 and 22: doors will be able to perform the t
Page 23 and 24: our customers and check what troubl
Page 25: described the solution.Simple as th
Page 28 and 29: It’s divided into two parts: Prod
Page 30 and 31: Get to knowyour users
Page 32 and 33: Designer’s Desk. Photo by irrezol
Page 34 and 35: Remembering about the C-P-S triangl
Page 36 and 37: customers via Skype and till today
Page 38 and 39: disagreed with Krug. I believed tha
Page 40 and 41: community and we all know each othe
Page 42 and 43: which I strongly recommend, stopped
Page 44 and 45: and attention during the test. As s
Page 46 and 47: Skype as a research toolWhat if you
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
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works of art, unless you plan to te
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epresentation.‘Representation’
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and fix interaction with an interfa
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A mockup is a visual representation
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Prototypes are often written in HTM
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Beware that prototyping is rather a
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use should leave you just enough sp
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growthand designhacking
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Despite all this experience, I stru
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level, successful UX designers do j
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valid conclusion?Make sure that you
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failure. The minimal amount of info
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Economic metricsThey must clearly s
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a new feature or product, consider:
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them successful? I wouldn’t.The n
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could see all the metrics with our
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work influences business. Metrics b
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at complex knowledge, but actionabl
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Economic and behavioral metrics•
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Get itoptimised
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work and a feeling of anxiety rathe
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this. We all live in an extraordina
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focused on user experience, it does
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Awesome, right?We implemented the w
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Then suddenly our sales dropped. We
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Enough is enoughFair enough, you ma
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The second step is to look for the
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Tools,tools,tools
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• Mockingbird http://gomockingbir
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Web Analytics:• Adobe Analytics h
Page 124 and 125:
ClickTracking:• Clickheat http://
Page 126 and 127:
• Morae http://www.techsmith.com/
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