ux-design-for-startups-marcin-treder

Like many of my contemporary UX Design peers, Istarted my career as a so-called usability specialist.Fascinated by ergonomics and cognitive science, I wasworking to make sure users were able to actually useinterfaces. Armed with user research, heuristics and alittle bit of prototyping, I was trying to find my placein the ‘developer-oriented’ world. This wasn’t easy.For dev teams, an interface was considered to be anaddition to great technology, and usability was evenless important than that – a kind of nice-to-haveoption.It was a time when binary logic ruled. Actually havinga product that worked was important in contrast to nothaving a product at all. Delivering anything functionalwas seen as a success. Whether users could easily use itwas often outside the picture.Business people didn’t get it either. The term ‘usability’was on everyone’s lips thanks to the work of JakobNielsen and Steve Krug (their popularity wasskyrocketing!), but executives believed it was moreThe age of user experience design13