ux-design-for-startups-marcin-treder

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UX DESIGNFOR STARTUPSMarcin Treder
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The real power of prototyping 71Ge
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I learn anything about their ideas,
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The ageof userexperiencedesign
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important to have a product with to
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design a couple of years before the
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magazines, webinars, courses... but
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doors will be able to perform the t
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our customers and check what troubl
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described the solution.Simple as th
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It’s divided into two parts: Prod
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Get to knowyour users
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Designer’s Desk. Photo by irrezol
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Remembering about the C-P-S triangl
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customers via Skype and till today
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disagreed with Krug. I believed tha
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community and we all know each othe
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which I strongly recommend, stopped
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and attention during the test. As s
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Skype as a research toolWhat if you
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All right, but how can you create a
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Set up a feedback forumWhat’s tha
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efficientdesigntechniques
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In my experience, only two things a
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However, before we talk about the a
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people consider UX designers as sor
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Before you start thinking about the
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Our success was possible because pe
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works of art, unless you plan to te
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epresentation.‘Representation’
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and fix interaction with an interfa
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A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
Page 86 and 87: failure. The minimal amount of info
Page 88 and 89: Economic metricsThey must clearly s
Page 90 and 91: a new feature or product, consider:
Page 92 and 93: them successful? I wouldn’t.The n
Page 94 and 95: could see all the metrics with our
Page 96 and 97: work influences business. Metrics b
Page 98 and 99: at complex knowledge, but actionabl
Page 100 and 101: Economic and behavioral metrics•
Page 102 and 103: Get itoptimised
Page 104 and 105: work and a feeling of anxiety rathe
Page 106 and 107: this. We all live in an extraordina
Page 108 and 109: focused on user experience, it does
Page 110 and 111: Awesome, right?We implemented the w
Page 112 and 113: Then suddenly our sales dropped. We
Page 114 and 115: Enough is enoughFair enough, you ma
Page 116 and 117: The second step is to look for the
Page 118 and 119: Tools,tools,tools
Page 120 and 121: • Mockingbird http://gomockingbir
Page 124 and 125: ClickTracking:• Clickheat http://
Page 126 and 127: • Morae http://www.techsmith.com/
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