ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder ux-design-for-startups-marcin-treder
The ageof userexperiencedesign
Like many of my contemporary UX Design peers, Istarted my career as a so-called usability specialist.Fascinated by ergonomics and cognitive science, I wasworking to make sure users were able to actually useinterfaces. Armed with user research, heuristics and alittle bit of prototyping, I was trying to find my placein the ‘developer-oriented’ world. This wasn’t easy.For dev teams, an interface was considered to be anaddition to great technology, and usability was evenless important than that – a kind of nice-to-haveoption.It was a time when binary logic ruled. Actually havinga product that worked was important in contrast to nothaving a product at all. Delivering anything functionalwas seen as a success. Whether users could easily use itwas often outside the picture.Business people didn’t get it either. The term ‘usability’was on everyone’s lips thanks to the work of JakobNielsen and Steve Krug (their popularity wasskyrocketing!), but executives believed it was moreThe age of user experience design13
- Page 1: UX DESIGNFOR STARTUPSMarcin Treder
- Page 6: The real power of prototyping 71Ge
- Page 9: I learn anything about their ideas,
- Page 14 and 15: important to have a product with to
- Page 16 and 17: design a couple of years before the
- Page 19 and 20: magazines, webinars, courses... but
- Page 21 and 22: doors will be able to perform the t
- Page 23 and 24: our customers and check what troubl
- Page 25: described the solution.Simple as th
- Page 28 and 29: It’s divided into two parts: Prod
- Page 30 and 31: Get to knowyour users
- Page 32 and 33: Designer’s Desk. Photo by irrezol
- Page 34 and 35: Remembering about the C-P-S triangl
- Page 36 and 37: customers via Skype and till today
- Page 38 and 39: disagreed with Krug. I believed tha
- Page 40 and 41: community and we all know each othe
- Page 42 and 43: which I strongly recommend, stopped
- Page 44 and 45: and attention during the test. As s
- Page 46 and 47: Skype as a research toolWhat if you
- Page 48 and 49: All right, but how can you create a
- Page 50 and 51: Set up a feedback forumWhat’s tha
- Page 52 and 53: efficientdesigntechniques
- Page 54 and 55: In my experience, only two things a
- Page 56 and 57: However, before we talk about the a
- Page 58 and 59: people consider UX designers as sor
- Page 60 and 61: Before you start thinking about the
The ageof userexperience<strong>design</strong>