ux-design-for-startups-marcin-treder

The second step is to look for the cheapest solutionthat offers the highest probability of the highest gain.(Obviously, in practice, it’s not quite that simple.Choosing the right optimisation requires solidknowledge about your users and a little bit ofexperience in making design decisions. But if youproperly measure your users’ behaviour, you’ll get thiswith time.)Finally, in a startup, try to avoid expensive solutions.Think what else you could be spending that moneyon. If you expend your entire development budget ona feature that will take three months to optimise, yourcompetitors might gain such a lead on you that you’llnever be able to catch up.116Get it optimised