ux-design-for-startups-marcin-treder

Whenever you’re optimising your product, make anassumption of how big the possible gain is, how big thecost is and how high the probability of success is. Tryto specify both cost and gain in dollars (or whatevercurrency you use).Let’s say you need three hours to design an optimisedversion of a certain feature and another five hours ofdevelopment to launch the new version. And let’s saythat your time is worth $100 per hour to the company.That means the cost of optimisation is $800. What’sthe assumed gain? Will it be $200 per month, forexample, which means you’ll start earning on thisoptimisation after one month? What’s the probabilitythat it will actually work? What will happen if youdon’t optimise it?All these questions are equally important. My rule ofthumb is to deal first with anything that creates a loss.If something irritates your customers and makes themleave your app, that’s the first thing to optimise. If youdon’t, you’ll always have a hole in your product.Get it optimised115