ux-design-for-startups-marcin-treder

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Enough is enoughFair enough, you may say. But if you never leave yourprojects, you will either drown in a sea of projects, orconstantly optimise just one, both of which will holdyour company back.Nothing could be further from the truth. You just needto know when to stop.You always need to know when to stop (Image: http://www.flickr.com/photos/memestate)114Get it optimised
Whenever you’re optimising your product, make anassumption of how big the possible gain is, how big thecost is and how high the probability of success is. Tryto specify both cost and gain in dollars (or whatevercurrency you use).Let’s say you need three hours to <strong>design</strong> an optimisedversion of a certain feature and another five hours ofdevelopment to launch the new version. And let’s saythat your time is worth $100 per hour to the company.That means the cost of optimisation is $800. What’sthe assumed gain? Will it be $200 per month, <strong>for</strong>example, which means you’ll start earning on thisoptimisation after one month? What’s the probabilitythat it will actually work? What will happen if youdon’t optimise it?All these questions are equally important. My rule ofthumb is to deal first with anything that creates a loss.If something irritates your customers and makes themleave your app, that’s the first thing to optimise. If youdon’t, you’ll always have a hole in your product.Get it optimised115
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UX DESIGNFOR STARTUPSMarcin Treder
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The real power of prototyping 71Ge
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I learn anything about their ideas,
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The ageof userexperiencedesign
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important to have a product with to
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design a couple of years before the
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magazines, webinars, courses... but
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doors will be able to perform the t
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our customers and check what troubl
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described the solution.Simple as th
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It’s divided into two parts: Prod
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Get to knowyour users
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Designer’s Desk. Photo by irrezol
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Remembering about the C-P-S triangl
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customers via Skype and till today
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disagreed with Krug. I believed tha
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community and we all know each othe
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which I strongly recommend, stopped
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and attention during the test. As s
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Skype as a research toolWhat if you
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All right, but how can you create a
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Set up a feedback forumWhat’s tha
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efficientdesigntechniques
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In my experience, only two things a
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However, before we talk about the a
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people consider UX designers as sor
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Before you start thinking about the
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Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
Page 86 and 87: failure. The minimal amount of info
Page 88 and 89: Economic metricsThey must clearly s
Page 90 and 91: a new feature or product, consider:
Page 92 and 93: them successful? I wouldn’t.The n
Page 94 and 95: could see all the metrics with our
Page 96 and 97: work influences business. Metrics b
Page 98 and 99: at complex knowledge, but actionabl
Page 100 and 101: Economic and behavioral metrics•
Page 102 and 103: Get itoptimised
Page 104 and 105: work and a feeling of anxiety rathe
Page 106 and 107: this. We all live in an extraordina
Page 108 and 109: focused on user experience, it does
Page 110 and 111: Awesome, right?We implemented the w
Page 112 and 113: Then suddenly our sales dropped. We
Page 116 and 117: The second step is to look for the
Page 118 and 119: Tools,tools,tools
Page 120 and 121: • Mockingbird http://gomockingbir
Page 122 and 123: Web Analytics:• Adobe Analytics h
Page 124 and 125: ClickTracking:• Clickheat http://
Page 126 and 127: • Morae http://www.techsmith.com/
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