ux-design-for-startups-marcin-treder

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Then suddenly our sales dropped. We immediatelystarted to check what was going on and which of thenew features could be changing our users’ behavior. Allthe signs pointed to the viral loop thing, but since a lotof people were still on the trial, we decided to wait.After another week, we noticed that the activitymetrics (which show us the engagement of peoplewith the app) decreased as well. We assumed thatthey had probably started to get bored with their longtrial. There was not nearly enough stimulation to keepthem interested in UXPin without converting them tocustomers.We started to talk with our users to find out what wasgoing on. Unfortunately, we were right. The longertrial made them postpone the decision whether topurchase for an indefinite time. They didn’t feel rushedto decide.That wasn’t too good, but since we had all the numbersand we had talked to our customers, we knew what todo: we just changed the point at which the box offering112Get it optimised
the extension of the trial shows up, and we introducedwireframing templates to engage the users in the appright from the start. After two days of optimising andone week of waiting, our sales started to grow again.Amazing!But if we hadn’t measured things properly, we wouldn’thave enough knowledge to act on. Though technically,our beloved feature was brilliant, we could actually justhave sat and watched our sales dropping day by day.Awful.As you can see, viewing design through metrics isyour insurance. Whenever you’re about to launchsomething, think carefully about how are you going tomeasure success and what knowledge you will need tooptimise the feature later.This is the secret of successful UX design – andone which you can implement in your startup straightaway.Get it optimised113
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UX DESIGNFOR STARTUPSMarcin Treder
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The real power of prototyping 71Ge
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I learn anything about their ideas,
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The ageof userexperiencedesign
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important to have a product with to
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design a couple of years before the
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magazines, webinars, courses... but
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doors will be able to perform the t
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our customers and check what troubl
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described the solution.Simple as th
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It’s divided into two parts: Prod
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Get to knowyour users
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Designer’s Desk. Photo by irrezol
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Remembering about the C-P-S triangl
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customers via Skype and till today
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disagreed with Krug. I believed tha
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community and we all know each othe
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which I strongly recommend, stopped
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and attention during the test. As s
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Skype as a research toolWhat if you
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All right, but how can you create a
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Set up a feedback forumWhat’s tha
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efficientdesigntechniques
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In my experience, only two things a
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However, before we talk about the a
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people consider UX designers as sor
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Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
Page 86 and 87: failure. The minimal amount of info
Page 88 and 89: Economic metricsThey must clearly s
Page 90 and 91: a new feature or product, consider:
Page 92 and 93: them successful? I wouldn’t.The n
Page 94 and 95: could see all the metrics with our
Page 96 and 97: work influences business. Metrics b
Page 98 and 99: at complex knowledge, but actionabl
Page 100 and 101: Economic and behavioral metrics•
Page 102 and 103: Get itoptimised
Page 104 and 105: work and a feeling of anxiety rathe
Page 106 and 107: this. We all live in an extraordina
Page 108 and 109: focused on user experience, it does
Page 110 and 111: Awesome, right?We implemented the w
Page 114 and 115: Enough is enoughFair enough, you ma
Page 116 and 117: The second step is to look for the
Page 118 and 119: Tools,tools,tools
Page 120 and 121: • Mockingbird http://gomockingbir
Page 122 and 123: Web Analytics:• Adobe Analytics h
Page 124 and 125: ClickTracking:• Clickheat http://
Page 126 and 127: • Morae http://www.techsmith.com/
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