ux-design-for-startups-marcin-treder

Then suddenly our sales dropped. We immediatelystarted to check what was going on and which of thenew features could be changing our users’ behavior. Allthe signs pointed to the viral loop thing, but since a lotof people were still on the trial, we decided to wait.After another week, we noticed that the activitymetrics (which show us the engagement of peoplewith the app) decreased as well. We assumed thatthey had probably started to get bored with their longtrial. There was not nearly enough stimulation to keepthem interested in UXPin without converting them tocustomers.We started to talk with our users to find out what wasgoing on. Unfortunately, we were right. The longertrial made them postpone the decision whether topurchase for an indefinite time. They didn’t feel rushedto decide.That wasn’t too good, but since we had all the numbersand we had talked to our customers, we knew what todo: we just changed the point at which the box offering112Get it optimised