ux-design-for-startups-marcin-treder

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About Marcin TrederMarcin Treder is a design enthusiast that literally livesfor creating the best user experience possible. Afteryears working as a UX Designer and UX Manager hefocused on his own start-up UXPin that provides toolsfor UX Designers all over the world. UXPin tools areused by designers in companies like Google, Apple,Microsoft, IBM, Salesforce. UXPin was recently votedthe best start-up in Central and Eastern Europe.Marcin enjoys writing (e.g. for UXMag,SmashingMagazine, DesignModo, SpeckyBoy...),blogging (Blog UXPin, UXAid, Startup Pirate) andtweeting (@uxpin, @marcintreder).
Page 1: UX DESIGNFOR STARTUPSMarcin Treder
Page 6: The real power of prototyping 71Ge
Page 9: I learn anything about their ideas,
Page 13 and 14: Like many of my contemporary UX Des
Page 15 and 16: Internet startups that survived the
Page 17: succeed if they provide stunning UX
Page 20 and 21: product).A UX designer’s work sho
Page 22 and 23: and eliminate it. That’s the high
Page 24 and 25: Before the launch of a product and
Page 27 and 28: care of the whole product. The end-
Page 29 and 30: The road to successIn the age of us
Page 31 and 32: User experience design is deeply hu
Page 33 and 34: that drawing is not where great Use
Page 35 and 36: minimize the risk of failure.When w
Page 37 and 38: Guerrilla ResearchGuerrilla Researc
Page 39 and 40: quick usability study (usually on a
Page 41 and 42: I always prepare a short story that
Page 43 and 44: First of all, accept the fact that
Page 45 and 46: A customer interview is a simple, s
Page 47 and 48: Could it be easier? Don’t think s
Page 49 and 50: ottom right corner), it attracts lo
Page 51 and 52: Setting up a forum on Uservoice is
Page 53 and 54: Ah, design techniques ... the exact
Page 55 and 56: fight over for hours.To really nail
Page 57 and 58: techniques that you used in the pas
Page 59 and 60: The true nature of user experience
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complex interface scared them to de
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Zaki Warfel, in his research for Pr
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A set of gray boxes that hardly loo
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vastly simplified. Black-grey-white
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Wireframes placed in the context of
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2. encourages people to actually re
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If your prototype is static, it’s
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Oh yes, it may hurt.I might agree w
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efficient design techniques77
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I love the smell of metrics in the
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Besides, in a startup you’re so b
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Do the same and your startup will f
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You don’t want to copy his approa
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assumptions. The lean startup metho
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Right now UXPin focuses strongly on
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When you’re analysing behavioural
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in commenting on a feature. Well...
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measurement cycles earlier? I have
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Your table might look different - i
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cycles. At UXPin we do:1. Classic u
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growth and design hacking101
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At UXPin, we’re trying to be as a
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UX designers always try to influenc
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Technically and actuallyworking stu
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Seeing design through metricsTo cro
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1. Number of newly registered users
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the extension of the trial shows up
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Whenever you’re optimising your p
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Get it optimised117
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UX Design App:UXPin http://uxpin.co
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• Proto.io http://proto.io• Pro
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• UserVoice http://uservoice.com
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• Feedback Army http://www.feedba
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Tools, tools, tools127
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