ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder ux-design-for-startups-marcin-treder
focused on user experience, it doesn’t. If users fail touse a certain feature, it doesn’t work. It just workstechnically – and technically is not nearly enough.Technically this car is fine, but actually it might fail to provide a great driving experience(Image: http://www.flickr.com/photos/sahlgoode)Most successful startups are not in the programmingbusiness: they are in the ‘creating a great userexperience’ business. So work until your startup willactually enable users to succeed – and beyond.108Get it optimised
Seeing design through metricsTo cross the chasm between ‘technically’ workingand ‘actually’ working, you need to see your designthrough metrics. You need knowledge to build a bridgebetween reality and your dreams. Metrics are yourbuilding material, sight-enhancement and super power!We discussed what to measure and how in fourthchapter; now it’s time to focus on optimising thedesign.Let’s start with an example. A couple of weeks ago,UXPin launched a new feature. We were trying toimplement a kind of viral loop inside our system. Ourgoal was to encourage people to share UXPin and as aresult help us accelerate the growth of sign-ups.We couldn’t give away server space as a reward forsharing as Dropbox did (in UXPin, it’s unlimited), sowe came up with the idea of giving away trial days.You could extend your trial by up to 30 days if yougave your friends free trial days as a present.Get it optimised109
- Page 58 and 59: people consider UX designers as sor
- Page 60 and 61: Before you start thinking about the
- Page 62 and 63: Our success was possible because pe
- Page 64 and 65: works of art, unless you plan to te
- Page 66 and 67: epresentation.‘Representation’
- Page 68 and 69: and fix interaction with an interfa
- Page 70 and 71: A mockup is a visual representation
- Page 72 and 73: Prototypes are often written in HTM
- Page 74 and 75: Beware that prototyping is rather a
- Page 76 and 77: use should leave you just enough sp
- Page 78 and 79: growthand designhacking
- Page 80 and 81: Despite all this experience, I stru
- Page 82 and 83: level, successful UX designers do j
- Page 84 and 85: valid conclusion?Make sure that you
- Page 86 and 87: failure. The minimal amount of info
- Page 88 and 89: Economic metricsThey must clearly s
- Page 90 and 91: a new feature or product, consider:
- Page 92 and 93: them successful? I wouldn’t.The n
- Page 94 and 95: could see all the metrics with our
- Page 96 and 97: work influences business. Metrics b
- Page 98 and 99: at complex knowledge, but actionabl
- Page 100 and 101: Economic and behavioral metrics•
- Page 102 and 103: Get itoptimised
- Page 104 and 105: work and a feeling of anxiety rathe
- Page 106 and 107: this. We all live in an extraordina
- Page 110 and 111: Awesome, right?We implemented the w
- Page 112 and 113: Then suddenly our sales dropped. We
- Page 114 and 115: Enough is enoughFair enough, you ma
- Page 116 and 117: The second step is to look for the
- Page 118 and 119: Tools,tools,tools
- Page 120 and 121: • Mockingbird http://gomockingbir
- Page 122 and 123: Web Analytics:• Adobe Analytics h
- Page 124 and 125: ClickTracking:• Clickheat http://
- Page 126 and 127: • Morae http://www.techsmith.com/
Seeing <strong>design</strong> through metricsTo cross the chasm between ‘technically’ workingand ‘actually’ working, you need to see your <strong>design</strong>through metrics. You need knowledge to build a bridgebetween reality and your dreams. Metrics are yourbuilding material, sight-enhancement and super power!We discussed what to measure and how in fourthchapter; now it’s time to focus on optimising the<strong>design</strong>.Let’s start with an example. A couple of weeks ago,UXPin launched a new feature. We were trying toimplement a kind of viral loop inside our system. Ourgoal was to encourage people to share UXPin and as aresult help us accelerate the growth of sign-ups.We couldn’t give away server space as a reward <strong>for</strong>sharing as Dropbox did (in UXPin, it’s unlimited), sowe came up with the idea of giving away trial days.You could extend your trial by up to 30 days if yougave your friends free trial days as a present.Get it optimised109
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