ux-design-for-startups-marcin-treder

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work and a feeling of anxiety rather than relief.Celebrate only when you really improve the user’s experience. Image: http://www.flickr.com/photos/jdhancockIt sounds like we were no fun, right? But the point ofthis approach wasn’t to become party poopers. It hungon one thing: the definition of success.104Get it optimised
UX designers always try to influence the behaviour ofusers and improve their experience. That’s the ultimategoal. We succeed if the users succeed in using ourproduct and their experience is magnificently good.Our golden rule was meant to constantly remindourselves about two things:1. A UX design is only as good as its measuredperformance2. Optimisation is constant. We just postpone it whenthe costs are higher than the assumed gain.Interestingly, this approach proved itself to be evenmore important in a startup than in an establishedcompany. Accepting the constant effort to improve theuser experience is a ‘make it or break it’ factor for everyyoung organisation. UXPin would never have survivedits initial stage if not for constant measurement andoptimisation.Most entrepreneurs I know are not eager to acceptGet it optimised105
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UX DESIGNFOR STARTUPSMarcin Treder
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The real power of prototyping 71Ge
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I learn anything about their ideas,
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The ageof userexperiencedesign
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important to have a product with to
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design a couple of years before the
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magazines, webinars, courses... but
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doors will be able to perform the t
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our customers and check what troubl
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described the solution.Simple as th
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It’s divided into two parts: Prod
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Get to knowyour users
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Designer’s Desk. Photo by irrezol
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Remembering about the C-P-S triangl
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customers via Skype and till today
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disagreed with Krug. I believed tha
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community and we all know each othe
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which I strongly recommend, stopped
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and attention during the test. As s
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Skype as a research toolWhat if you
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All right, but how can you create a
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Set up a feedback forumWhat’s tha
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efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
Page 86 and 87: failure. The minimal amount of info
Page 88 and 89: Economic metricsThey must clearly s
Page 90 and 91: a new feature or product, consider:
Page 92 and 93: them successful? I wouldn’t.The n
Page 94 and 95: could see all the metrics with our
Page 96 and 97: work influences business. Metrics b
Page 98 and 99: at complex knowledge, but actionabl
Page 100 and 101: Economic and behavioral metrics•
Page 102 and 103: Get itoptimised
Page 106 and 107: this. We all live in an extraordina
Page 108 and 109: focused on user experience, it does
Page 110 and 111: Awesome, right?We implemented the w
Page 112 and 113: Then suddenly our sales dropped. We
Page 114 and 115: Enough is enoughFair enough, you ma
Page 116 and 117: The second step is to look for the
Page 118 and 119: Tools,tools,tools
Page 120 and 121: • Mockingbird http://gomockingbir
Page 122 and 123: Web Analytics:• Adobe Analytics h
Page 124 and 125: ClickTracking:• Clickheat http://
Page 126 and 127: • Morae http://www.techsmith.com/
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ux-design-for-startups-marcin-treder

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