like never before… - FITA

Danish bid to hostWORLD ARCHERYCHAMPIONSHIPS2015like never before…

1. Danhostel Copenhagen Amager2. Hotel Admiral3. Hotel Scandic Front4. Hotel Phoenix Copenhagen5. Hotel Cab Inn City6. Hotel Cab Inn Metro7. Hotel Crowne Plaza Copenhagen Towers8. Bella Sky Hotel9. Bella Center – Copenhagen Congress Center10. Metro Bella Center – Qualification venue11. Metro Kongens Nytorv - Final venue/city centre12. Copenhagen Central Station13. Nyhavn14. Tivoli15. Opera House16. Amalienborg Royal Palace17. Royal Danish PlayHouse15.

6.10.8.9.7.1.5.14. 12.17.13. 11.2.16.3.4.

A Host City COPENHAGENLike never before…

Contents1. Like never before .................................................................72. Organising Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142.1 Volunteers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153. Political and Economical Support ..................................................184. Finance .......................................................................255. Planned Dates and Programme ....................................................286. Innovative Promotion ............................................................297. Media and TV ..................................................................347.1 Guarantee of TV Production. ..................................................368. Easy to get to Copenhagen, Denmark ...............................................388.1 By Airplane ................................................................388.2 By Road and Train ..........................................................398.3 Airlines Operating at Copenhagen Airport ...................................... 408.4 Low Cost Airlines ...........................................................419. Easy to get around. ..............................................................429.1 World’s Best Metro .........................................................429.2 Trains and Busses ..........................................................439.3 Bicycling in Copenhagen .....................................................439.4 A Walkable City . ............................................................449.5 Taxi and Car Rental . .........................................................4410. Accommodation in Copenhagen .................................................. 4610.1 Travel Packages ............................................................ 4610.2 Hotels near the Qualification Venue ........................................... 4610.3 Hotels near the Final Venue ...................................................4811. The City of Copenhagen ..........................................................5212. Green Copenhagen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5413. While You Are Here ..............................................................58APPENDIX 1World Archery Championships BID Questionnaire & Information Document ................. 64

like never before…10Photo: Dean Alberga - World Archery

1. Like never before…Hosting the World Archery Championships would be a great honourfor Denmark. It would give us the opportunity to turn this event intoa spectacular show. Our vision for the event is right on target with theobjectives of FITA and we are confident that we can showcase the eventin an innovative setting like never before.With the success of the 2009 Archery World Cup Final, Denmark knowswhat it takes to put on a world class archery event. By hosting the 2015World Archery Championships we can also enhance the identity of theactivities that FITA runs and inspire the archers, the federations and thespectators by providing:• A Host City like never before• A Qualification Round like never before• A Final Round like never beforeA Host City like never beforeWorld class archery, world class cityA world class archery event deserves a world class city. Copenhagenoffers athletes and fans the best of archery in one of Europe’s mostexciting cities. Copenhagen is an exciting metropolis offering top classfood, hotels and entertainment. World class archers deserve the best.Big City, big potentialAs a major transport hub, the city can easily be accessed. Archers fromall over the world will be able to come together to create a unique WorldArchery Festival. In addition to those travelling for the World ArcheryChampionships by plane, train and car, many more potential spectatorswill be arriving right into the port, next to the Final Round venue, viaship. Due to Copenhagen’s busy tourist season, cruise ships will alignthe port allowing thousands of tourists the opportunity to learn about,and be exposed to the great sport of archery through the city’s variousinitiatives and city dressing.World Cup Final 2009,Copenhagen.Photo: Dean Alberga - WorldArcheryExperienced, supportive hostCopenhagen has the unique ability of knowing how to merge big eventsinto its city culture. And having an official government policy, whichsupports bringing major events to the city, ensures that each eventis promoted accordingly. Having an experienced and supportive hostlike Denmark can ensure that this event is attractive and entertainingfor all archers and spectators. We can provide the right assistance forinnovative promotions and on site campaigns.7

A Qualification Round Like never before

A Qualification Round like never beforeCompactThe Qualification Round will take place in an 80 lane venue nearCopenhagen International Airport and next to hotels, Scandinavian’slargest shopping mall and local transport, all within a radius of 3kilometres allowing for an easy transition for the athletes and officials.As part of the Qualification Round venue there will be a 60 lane trainingand warm-up area.GreenA compact area means less impact on the environment. To ensure thatthis is a green event, Sport Event Denmark will provide 200 free bicycles,for the spectators and athletes, to travel to and from the venue and totake with them on the city Metro system.In addition, we will provide all accreditation online and maximizeelectronic communication to ensure that this event is as paper-free aspossible.Sport Event Denmark and Wonderful Copenhagen are developing anoverall Green event strategy, which means that more Green initiativeswill be implemented in 2015.InteractiveNew digital features include a customised online platform and wirelessapplication for mobile phones allowing fans to access instant resultsof their favourite archers. There will also be a World Archery Festivaltaking place which will allow spectators to participate in archery have-ago-clinicstaught by top level archers, and to compete in an interactiveBulls-eye Challenge where fans can win prizes.10

: Like never before...A Final Round like never beforeVenueThe 2015 World Archery Championships will be featured in the oldharbour district of Nyhavn, at a venue like never before. With a dramaticsetting over water near the historic Royal Palace and Opera House, thiswill be a truly remarkable event showcasing the traditional aspects ofarchery in an innovative way. The venue will be lined by brightly coloured17th and early 18th century townhouses and numerous bars, cafés andrestaurants. Serving as a heritage harbour, Copenhagen’s canal is alwayspacked with tourists, and is the perfect setting to display a unique event.SpectatorsThe Nyhavn district of Copenhagen will be dressed in event signage andshowcase archery related events and activities for two weeks prior to theChampionships. These efforts will not only engage tourists and Danishcitizens to the sport of archery, but the promotion will drive traffic andinterest to the Qualification Round and Final Round. The Danish clubswill also be involved and host a variety of archery events, prior to theChampionships, to engage the archery families.Our goal is to bring together as many archery fans as possible, includinga 75% international audience. The grandstands have got a capacity of4,000 spectator seats, right behind the shooting line. Through the useof new media strategies, we will launch a multi-lingual “CopenhagenCalling” marketing campaign to reach fans. The campaign will begin in2014, starting with a global communication to archers worldwide in theirnative languages.Affordable event packages that include travel, hotel, event tickets andaccess to exclusive events will be designed and promoted far enough inadvance to allow for maximum participation by archery fans worldwide.Event packages will include VIP tickets for the World Archery Festival thatwill allow fans the opportunity to interact with elite international archers.World Cup Final 2009,Copenhagen.Photo: Dean Alberga - WorldArcheryEntertainmentThe excitement of the Final Round of competition will be matched bythe energetic atmosphere and entertainment of Copenhagen’s mostpopular area. Live exhibitions, during breaks in competition, and archeryentertainment will contribute to making this an event like never before.11

A Final Round Like never before

ORGANISATIONAL CHART – 2015 WORLD ARCHERY CHAMPIONSHIPSCo-ordination CommitteeFITA President (or representative)Technical delegatePresident of Danish Archery AssociationFITA Secretary GeneralOrganising CommitteeRolf Lind, Danish Archery AssociationSteen Jørgensen, Danish Archery AssociationLars Lundov, Sport Event DenmarkFrederik Munk, Sport Event DenmarkLars Vallentin, Wonderful CopenhagenMartin Strange Persson, Wonderful CopenhagenCEO 2015 World Archery Championships(Part time employed from 2013 and full time from 2014)Media,TV andAdvertisingAccreditation,AccommodationandTransportEconomyITSportsChiefQualifyingVenueFinalVenueCeremoniesand SideEvents

Photo: Dean Alberga - World Archerylike never before…

3. Political and EconomicalSupportAll the involved event partners have expressed their full support to hostthe World Archery Championships 2015. The strong public commitmentmeans that FITA will be able to avoid any economical or organisationalchallenges in connection with this event.The Ministry of CultureThe Ministry of Economicand Business AffairsNational OlympicCommittee and SportsConfederation of DenmarkVisit DenmarkTeam DanmarkSport Event DenmarkDanish Archery AssociationWorld ArcheryChampionships 2015FITACapital RegionWonderful CopenhagenCity of Copenhagen18

Letter of Support19

20Letter of Support

Letter of Support21

22Letter of Support

Letter of Support23

Letter of SupportInternational Archery FederationJune 30, 2010LETTER OF SUPPORTRe: World Archery Championships 2015With this letter, I wish to confirm Team Danmark’s support for the Danish ArcheryFederation’s candidature for hosting the above mentioned major event.Team Danmark has worked closely with the Danish Archery Federation, their clubs andathletes in the past years and we greatly appreciate the Danish initiative.Since 1984, Team Danmark has been Denmark’s top national sports institution with theprimary aim of providing optimal conditions for the elite athletes. We have seen thestrong level of expertise of the Danish Archery Federation and all of their events held inDenmark have been very successful and organised at a high professional level.Should the Danish bid be awarded this event, we can ensure you that the organisation ofthe event will allow the athletes to focus completely on the important competition athand.We are pleased to give the Danish bid our best recommendation and hope that youwill entrust the Danish organisers with the World Archery Championships 2015.Yours sincerely,Michael AndersenExecutive Director24

4. FinanceThe World Archery Championships 2015 has received full financial supportfrom the Danish Government, the City of Copenhagen and the CapitalRegion.All partners involved are committed and have confirmed their full financialbacking of the event. Because of this unique financial arrangement it willnot be necessary to retain additional financial commitments.BudgetCosts (in Euro)like never before…Competition Fields 428,000Judges 31,000Accreditation 20,000Data and Result Service 20,000Volunteers (Clothes and Food) 79,000Doping Control 16,000FITA Staff 54,000Food & Beverage 94,000Transport 34,000Ceremonies 37,000Marketing 38,000TV Production 40,000Congress 20,000Paid Staff 242,000Other 57,000Total costs 1,210,000Revenue (in Euro)Sport Event Denmark (Danish government) 515,000City of Copenhagen 257,500Capital Region 257,500Ticket Sales 27,000Local Sponsors 44,000Entry Fees 95,000Merchandise 14,000Total revenue 1,210,00025

26like never before…

5. Planned Dates andProgrammeWe are planning to host the World Archery Championships 2015 fromthe 24 July 2015 to 2 August 2015.Programme 2015Day Date Competition Session Details1 24/7 Starting day Official practice, CompoundOfficial practice, RecurveTeam captains meetingOpening ceremony2 25/7 Qualification MorningAfternoonCompound, Men and Women(longdistance)Compound, Men and Women(shortdistance)3 26/7 Qualification MorningAfternoonRecurve Women (long distance)Recurve Women (short distance)4 27/7 Qualification MorningAfternoonRecurve Men (long distance)Recurve Men (short distance)5 28/7 CompoundEliminationMorningAfternoonCompound Women ( 1/64 – ¼ finals)Compound Men ( 1/64 – ¼ finals)6 29/7 RecurveEliminationMorningAfternoonRecurve Women ( 1/64 – ¼ finals)Recurve Men ( 1/64 – ¼ finals)7 30/7 TeamElimination8 31/7 Final Round- Teams9 1/8 Final Round- IndividualMorningAfternoonMorningAfternoonAfternoonCompound and Recurve WomenTeam ( 1/8 – ¼)Compound and Recurve Men MixTeam ( 1/8 – ¼)Compound and Recurve Men Team(1/8 – ¼)Compound and Recurve Women MixTeam ( 1/8 – ¼)Compound Team Final, Women andMenRecurve Mix Team FinalRecurve Team Final, Women and MenCompound Mix Team FinalCompound Individual Final(Semifinal, bronze and gold)Recurve Individual Final (Semifinal,bronze and gold)Evening Archery Festival, closing ceremony10 2/8 Departure28

6. Innovative PromotionA well planned and innovative promotional strategy will be launched, aspart of the event strategy, to make the World Archery Championships2015 a fantastic event, like never before, with a large audience anda great atmosphere. The promotion strategy will utilize traditionalmethods as well as new and exciting techniques with three objectives inmind: to encourage development, to introduce new people to the sport,and to bring awareness to the public and potential sponsors. This willhelp take important steps towards further promotion of the sport ofarchery worldwide. We will meet these objectives by utilizing differentcommunication tools to target three main audiences:1. Archery Community and their Families2. Danish Citizens3. Tourists of Copenhagen and DenmarkArchery Community and their FamiliesArchers share a passion for the sport so the best way to attract themto this event would be to promote the World Archery Championshipsas the ultimate archery fan experience. This can be achieved throughthe implementation of a World Archery Festival and new and excitingmultimedia opportunities. We see a large potential in attracting foreignspectators to this event. To attract European and Scandinavian fans wewill work closely with the European federations and use social media,our website and international press releases to directly target all of theEuropean Archery fans.World Archery FestivalWe will organise an interactive range of activities that will runsimultaneously with the Championships; the World Archery Festival willbe a celebration of archery attracting archers and their families to theevent. This will increase the number of spectators in and around thevenue. The local clubs in Denmark will promote the event by hostinglocal archery events before and during the Championships. Archers arewelcome to bring their own shooting equipment if possible; otherwisethe local clubs will make sure that archery equipment is available touse. We will advertise this festival in Archery Magazines and websitesworldwide to gain more exposure and interest.Event PackagesIn order to accommodate and promote families and groups travelling tothis event, affordable group and individual packages will be tailored tomeet the needs of all different price points. Packages will include travel,hotel, event tickets and VIP access and hospitality at various prices toaccommodate all budgets.29

Copenhagen Calling and New MediaCopenhagen Calling is a marketing campaign through which theorganising committee will promote the event using not only socialmedia like Facebook, Twitter, Flickr and YouTube, but new mediaplatforms in native languages, in the countries where archery isparticularly popular. The main website www.likeneverbefore2015.dk isalready up and running and will be updated regularly. A Facebook pageis also in place and fans have showed interest and added themselves tothe group already.Interactive online platforms and wireless application for mobilephones will be implemented for fans worldwide. This will allow themto receive up to date information on the event and instant results oncecompetition is under way. It will give the fans, that can not make theevent, a chance to follow the World Archery Championships as if theywere there.Photo: Dean Alberga- World Archerywww.likeneverbefore2015.dk30

: Innovative PromotionDanish CitizensDanes are a social and interactive crowd, always looking forward toany opportunity to participate in community events. To ensure that allDanish citizens know about the event we will advertise in local as wellas national newspapers, television and radio in the lead-up to the event.The World Archery Championships will be seen as a prestigious andinternational event.Local PromotionWe will promote the event two months prior through local mediachannels. We will also participate in local news shows where wechallenge Copenhagen news celebrities to try their hand at archery. Onthe show we will have an expert teach them the basic rules and aspectsof archery, showing them the techniques of shooting and discussingthe upcoming event. There will also be contests for viewers to call into win tickets to attend the event. 30 days prior to the event we willfollow up with additional print advertisement on and in all forms ofthe public transportation, including busses, trains and Metros and atthe local shops. We will also promote the event through Danish touristinformation channels and via family holiday centres like LEGOLAND andLaLandia.Archery clinicsSix months prior to the event we will organise travelling archery clinicsdesigned to visit various Copenhagen schools to demonstrate thesport; furthermore each school will be given invitations to attend thequalification event. These clinics will also visit various social events,county festivals and companies providing a “have a go” introductionsession to generate interest for the upcoming event and to give people apositive archery experience.Photo: Dean Alberga- World ArcheryFor everyoneWe will make sure that the event has something for everyone. We willarrange enjoyable side events such as the World Archery Festival toattract fans of all ages so it is viewed as entertainment for the entirefamily, even providing archery games where kids can challenge theirparents. We will also create ticketing options that provide a family rate.31

Tourists of Copenhagen and DenmarkThis target audience does not yet share the passion for archery. Theywill need to be informed and targeted in another way. This will bedone through the city dressing, and the World Archery Festival whereindividuals can try out archery and kids can challenge their parents inan adjusted competition to meet the needs of people new to the sport.Moreover the cruise ship tourists will be targeted via brochures andadvertisement on board.City dressingThe finals will take place in a dramatic setting over water near the RoyalPalace and the Opera House, one of the city’s most popular areas. Thelocation of the tournament will be in a very busy part of Copenhagenwhich will result in large crowds of spectators and press coverage.One month prior to the event there will be banners and signseverywhere; guiding people to the World Archery Championshipsensuring that everyone knows what is happening in Copenhagen thatweekend. Furthermore, to ensure that all tourists are aware of thetournament, the Nyhavn district of Copenhagen will also be dressed inevent signage and showcase archery related events and activities for twoweeks prior to the Championships. As one of the largest tourist spots,this is the location where advertising efforts will not only help engagetourists and Danish citizens at the Final Round, but will assist in drivingtraffic and interest to the Qualification Round too.PromotionReaching local, regional and national tourists will be achieved throughtailored communication on tourist websites, advertising in local media,and through our partnership and ongoing relationship with local hotelsand restaurants. Our aim is to offer packages that are both affordableand comfortable for all of our guests, especially focusing on those wherearchery is their main attraction. In addition, we will also provide aninformation booth with promotional video, flyers and giveaways at theCopenhagen airport for the entire week prior to the event.Archery for beginnersSince a majority of tourists and Danish citizens will be new to the sportof archery, we will provide an information booth that gives spectatorsa brief explanation of the rules, showcase understandable results, andprovide a commentator and event MC in English as well as in Danish.32

City Dressing Copenhagen33

7. Media and TVMediaDenmark is aware of the importance of providing the best possibleworking conditions for the media while hosting Championship events.We have proven experience making the media feel welcome andensuring they have the tools necessary to cover the event.The Royal Danish PlayHouse has top quality facilities including a presslounge on the top floor. The Royal Danish PlayHouse is situated rightbehind the spectator seats overlooking the field of play for the finals. The2010 Football World Cup was covered by the Danish national televisionfrom this location, overlooking the same area which, at that time, wasfilled up with fans from all over the world watching the football live on alarge screen in the fan festival area.We will ensure that the internet and media office lives up to all the FITArequirements and more. Next to the internet and media office there willbe a large press room that can accommodate a minimum of 20 people,in a nice and comfortable environment.Within the role of the event organisation, there will be a designatedCommunication Manager from the Danish Archery Association whowill be responsible for all the promotional activities including pressoperations. The press team will ensure that the media remain the keypriority and thereby the central channel for the promotion of the event.The Communication Manager and his/her team will ensure that theinformation flow leading up to and during the Championships, is of thehighest standards, including things like; the preparation of press kits,delivery of press releases, organisation of press conferences etc.The press team will be working on local, national and internationallevels with the sole objective of ensuring that media, the public, nationalassociations and FITA is fully informed leading up to and during theChampionships.34

: Media and TVTVAs well as for the media, we are fully aware and supportive of the FITATV organisational requirements.We have been in contact with both the Danish national televisionchannels to ensure that a positive agreement can be made nearerthe time of the Championships. At the moment we have chosen tocooperate with TV2 who recently covered the 2010 Football World Cupand 2010 WTA Tennis Tour, held in Denmark. We have included the hostbroadcaster costs in our event budget.The broadcast standards will be of the highest quality and theinternational live television signal will be made available to allinternational rights holding broadcasters and FITA while incorporatinggraphics provided by FITA.We will provide the technical facilities required by FITA and ensure that asuitable FITA TV crew production area is situated close to the media andpress offices and close to the host broadcasting OB van.We will of course provide free accommodation and transport for the fourmembers of the FITA TV team who will work closely with the Danishhost broadcaster.2015 Final venue – fans watching 2010 Football World Cup on large screenwith the Opera House in the background.35

7.1 Guarantee of TV Production

like never before…

8. Easy to get to Copenhagen,Denmark8.1 By AirplaneCopenhagen Airport is Northern Europe’s main traffic hub with directflights from approximately 130 destinations all over the world, including18 intercontinental, 89 European, 14 Nordic and 6 domestic routes. Inrecent years Copenhagen Airport has won numerous prizes for quality,design, customer satisfaction and efficiency.The Airport is situated on the island of Amager, eight kilometers Southeastof Copenhagen. The city centre can be reached within 12 minutes byMetro or train. This is by far the fastest transfer time from airport to citycentre of any European capital city.Copenhagen Airport is the preferred low cost carrier airport inScandinavia. Low cost traffic made up approximately 15% of allscheduled services in the first quarter of 2010, offering close to 45 lowcost routes.Europe’s best and most efficientairportCopenhagen Airport has receivedseveral awards and recognitions.Most recently “Europe AirportEfficiency Excellence Award 2009”by the Air Transport ResearchSociety (ATRS). For two consecutiveyears, the Airports CouncilInternational (ACI) has ratedCopenhagen Airport the best inEurope in the 10-25 million passengercategory.Source: ACI 200938

: Easy to get to Copenhagen, Denmark8.2 By Road and TrainCopenhagen is strategically located and well connected to the rest ofEurope making domestic and international travel by car or train easy.All major road networks of Europe connect to Copenhagen throughbridges or by way of ferry services.Copenhagen is linked to the rest of Europe by rail with frequentconnections to major cities in Europe. The Central Station is locatedwithin walking distance of a large number of hotels. The Oresund Bridgeallows easy access to Sweden and the travel time to Malmö, Sweden, isonly 22 minutes.Copenhagen Central Station.Green take-offsEvery day, hundreds of flights aregiven permission to deviate fromstandard procedure and insteadperform a “green take-off” whenthey leave Copenhagen Airport.The aircraft climb continuouslyto their optimal operating leveland turn onto the planned routeearlier than normal. The greentake-offs at Copenhagen Airportreduce CO2 emissions by 32,000tonnes annually!Source: www.cph.dk 200939

8.3 Airlines Operating at Copenhagen AirportAirline CodeAdria AirwaysJPAeroflotSUAir BalticBTAir BerlinABAir CanadaACAir FranceAFAir GreenlandGLAtlantic AirwaysRCAustrian AirlinesOSBH AirlinesJABlue1KFBritish AirwaysBABMIBDBrussels AirlinesSNCimber SterlingQIContinentalCOCroatia AirlinesOUCSA Czech AirlinesOKDanish Air Transport DXDelta Air LinesDLeasyJetEZYEgyptairMSEstonian AirOVFinnairAYGerman WingsIberiaIBIcelandairFIIceland ExpressFHEIran AirIRJAT Yugoslav Airlines JUSource: www.cph.dk April 2010AirlineJet AirJet TimeKLM Royal Dutch AirlinesLOT Polish AirlinesLufthansaMalmö AviationMalev Hungarian AirlinesMontenegro AirlinesNextjetNikiNorwegianNovairOstfriesische LufttransportPakistan Intl. AirlinesQatar AirwaysSASSingapore AirlinesSky AirlinesSkywaysSmartWingsSpanairSwiss International Air LinesSyrianAirTAP PortugalThai Airways InternationalThomas Cook AirlinesTransaviaTUIfly NordicWiderøeWings of BornholmCodeO2JTGKLLOLHTFMA2NHGDYNVROLPKSKSQSHYJZQSJKLXRBTPTGDKPHBLXWF2Q40

: Easy to get to Copenhagen, Denmark8.4 Low Cost AirlinesCopenhagen Airport is the preferred low cost carrier airport inScandinavia. Low cost traffic made up approximately 15% of scheduledservices in the first quarter of 2010. Today Copenhagen Airport has atotal of 45 low cost routes with a total of nearly 320 weekly departures.Airline Destinations WebsiteEasyJetCimberSterlingBerlin, Milano Malpensa, Gatwick,StanstedAalborg, Aarhus, Alicante,Antalaya, Athen, Barcelona,Beograd, Belgrade, Billund,Bordeaux, Bornholm, Burgas,Corsica, Gran Canaria, Edingburgh,Firenze, Karup, Kreta, Lissabon,London, Madeira, Madrid,Málaga, Mallorca, Montpellier,München, Napoli, Newcastle,Nice, Norköbing Rom, Sofia, Split,Sønderborg, Tenerife, Thessalonini,Venedig, Wroclawwww.easyjet.comwww.cimber.comGermanwings Cologne www.germanwings.comNorwegianIcelandExpressTransavia.comAir BerlinAlgarve-Faro, Alicante, Alta,Amsterdam, Bardufoss, Barcelona,Bergen, Bodø, Budapest,Dublin, Edinburgh, Geneve,Gran Canaria, Harstad/Narvik,Kiruna, Krakow, Kreta-Heraklion,Kristianssand, London-Gatwick,Luleå, Malaga, Mallorca-Palma,Nice, Oslo-Gardemoen, Paris-Orly, Pisa-Toscana, Prag, Rhodos,Rome, Salzburg, Split, Stavanger,Stockholm-Arlanda, Tromsø,Trondheim, Umeå, Vienna, Warsaw,Aalborg, ÅlesundAkureyri, ReykjavikAlghero, Athen, Barcelona, Faro,Gran Canaria, Kreta, Malaga,Mallorca, Montpellier, Napoli,Nice, Pisa, Rom, TenerifeBerlin, Düsseldorf, London,Mallorca, Vienna, Zürichwww.norwegian.nowww.icelandexpress.dkwww.transavia.comwww.airberlin.comNIKI Wien www.flyniki.com41

Gade9. Easy to get aroundPublic transport in Copenhagen is comfortable, efficient and safe.Busses, two Metro lines, two harbour busses and the overland trainnetwork make travelling in Copenhagen easy.Recently a new climate-friendly bus route opened in Copenhagen. Theelectric driven CityCirkel busses run every seven minutes and take youto some of Copenhagen’s top attractions. It is easy to transfer betweenbusses, harbour busses, trains and the Metro - all on the same ticket.The Copenhagen Transport Authority issues special discount travelpasses for delegates of larger events.Metro9.1 World’s Best MetroCopenhagen’s Metro has been voted best in the world at the MetrorailConference in 2010.Journey time• Copenhagen Airport to Kongens Nytorv(Final venue/ city centre) – 12 minutes• Copenhagen Airport to Bella Center(Qualification venue) – 12 minutesjvejsvejROLIGHEDSVEJiendalsvejNitivejGAMMEL KONGEVEJENGHAVEVEJGeorgs Vej Kong Georgs VejGGEYrsavejAksel Møllers HaveNyelandsvejkPriorvejvejKronprinsesse Sofies VejRolfsvejFolkvarsvejenAne†Katrines†VejDronning Olgas VejAdilsvejHelgesvejÅgadeLundtoftegadeMariendalsvejes Vej Holger Danskes†VejSYDHAVNSGADEÅBOULEVARDRolfs PladsNØRREBROGADEMariendalsKirkeVESTERBROGADESJÆLLANDSBROENJesuKirkeVesterportDybbølsbroINGERS LEVSForumV AS B Y GA DEBISPEENGBUENGYLDENLØVESGADEGADENØRRE SØGADEFalkonergårdsvejBjarkesvejolen påSct.LukaselandsvejKirkeSolbjerg- FrederiksbergPlads Kalvebod CentretFælledRe NørreportØSTER FARIMAGSG.CITYKøbenhavnsReHovedbanegårdPrinsConstantinsVejSankt NikolajVejFalkoner-vængetBorupsØrestadAmagerFælledVE J L AN DS A LL ÉFALKONER ALLÉØR E S UNDS MOT OR VE J E NIslandsBryggeBELLA CENTERRungstedPladsST. KONGENSG.UniversitetetØrestadØR E S T ADS B OUL E V AR DSundbyHostrupsStefansgadeÅGADEHaveNørrebroVængeAlléSkotterupgadeTORVEGADEK O N G E L U N D S V E JØsterportBREDGADEM V E J E L R ØD E M E LNærumgadeFranckesvejStefansgDr. AbildgaardsAlléKronborggadeHørsholmsgadeHellebækgadeFlorsgadeBogøvejNivågadeGilbjerggadeN.J.DøvesKirkeL.I. BrandesAllélkes AlléAmagerbroE N G L A N DV E JSRantzaus-gadeSvanemosegårdsvejHornbækgadeKrügersgadeAhlmannsgadeFjords AlléHusumgadeRefshaleøenKMK's BådehavnA M AGE R B R OGA DEHans EgedesThoHenrikBülowsvejJagtvejSct.ThomasKirkeK AS T R UP V E JJagtvejensskoleKløvermarkenMetropolitanSkolenChristianshavnSundbyvesterØR E S UN DS V E JT ÅR N B Y V E JTårnbyRungsNØRREBROPrøvestenenASSISTENSKIRKEGÅRDGadeK A S TBrohusgadeROLIGHEDSVEJA M A G E R L A N D E V E JSundby BådehavnJesperBrochmandsGadeErikMenvedsVejS AL TVÆ RK S V EJJ.M.Thieles VejHans Tavsens GadeHelgolandSkyttegadeJægergadeRantzausgadeAmager StrandHumlebækgadeFiskergadeStruenseegadeKapelvejÅBOULEVARDKastrup HavnKastrupSteenwinkelsvejHermesHallenEDS VEJJohnstrupsups AlléRgaWorsaaesLufthavnenReSkolen Københavns LufthavnvedStationBulowsvejKØBENHAVNS LUFTHAVN ForumØR E S UN D MOT O RV E JAFemørenR U P V E JØresundMA G E R S T R A N D V EE NAmager StrandJCOPENHAGEN AIRPORT42

: Easy to get around9.2 Trains and BussesTrains and busses are plentiful and run frequently to all parts ofthe country as well as in the city of Copenhagen. In addition to thetraditional means of public transport the city has two harbour busses.The harbour busses have specific routes and function just like ordinarybusses. They serve the central part of Copenhagen harbour and make itsimple to travel between the centre of Copenhagen and Christianshavn/Holmen/The Opera House.With the Øresund Bridge and tunnel connecting Denmark and Sweden,the Swedish city Malmö is only half an hour’s train ride away.9.3 Bicycling in CopenhagenMany locals use bicycles as an essential means of transport. In fact,more than 36% of Copenhageners cycle to work or school each day.Visitors have more than 2,000 city bikes, at their access free of charge.Bicycling in Copenhagen is safe, bicycle lanes run all over Copenhagenwhich ensures a cyclist’s safety.Overland train36% of all Copenhageners go to work or to their educationalinstitution by bike.Harbour bus43

JOURNEY TIME BY BUS, TRAINAND CAR(See Metro schedule on page 42)Copenhagen Airport to KongensNytorv (Final venue/city centre):• By car: 16 minutesCopenhagen Airport toCopenhagen Central Station:• By car: 15 minutes• By train: 12 minutes• By bus: 29 minutesCopenhagen Airport to BellaCenter (Qualification venue):• By car: 5 minutesBella Center (Qualification venue)to Kongens Nytorv (Final venue/city centre):• By car: 13 minutes9.4 A Walkable CityCopenhagen is a compact city and everything is close at hand. Mosthotels, restaurants, sights and shops are within walking distance.The most important means of transport in Copenhagen is on foot.Pedestrians make up some 80% of the total traffic in the city centre. Thecity has taken walkers into consideration in its planning of pavement,street crossings and pedestrian streets, which make navigatingCopenhagen by foot both safe and convenient.9.5 Taxi and Car RentalIf you prefer to get around by car, you can either hail a taxi or rent yourown vehicle. You will find numerous car rental agencies in both thecity centre as well as at the airport, many of them familiar internationalcompanies.Taxis are comfortable and clean. They are plentiful and generally easy tohail. Users of Hotels.com have recently nominated the Copenhagen taxisas the worlds 7th best taxis (August 2010). All taxis are clearly licensedand operate at fixed mileage rates depending on the time of day. Most ofthem accept all major credit cards.Bella Center (Qualification venue)to Copenhagen Central Station:• By train/Metro: 10 minutes• By car: 10 minutesDistances• Bella Center (Qualificationvenue) to Copenhagen Airport:6 kilometres• Bella Center (Qualificationvenue) to City Centre:5.4 kilometres• City Centre to CopenhagenAirport: 8 kilometresDanish taxi.44

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10. Accommodation inCopenhagenRooms in Every CategoryCurrently the Danish capital offers a choice of more than 20,000 hotelrooms spanning from five-star hotels to the budget-priced, modernrooms of Europe’s largest hostel. With the wide range of hotelsCopenhagen can offer accommodation suitable for all budgets.In the recent years Copenhagen has seen an increase in its hotel capacityand the development continues. The Copenhagen city area will gain4,100 new hotel rooms over the next few years. As a result, the city willbe able to offer a wide selection of contemporary hotel accommodationat highly competitive prices in 2015.10.1 Travel PackagesTo attract as many spectators and archery fans from all over theworld, as possible, Wonderful Copenhagen will put together Likenever before travel packages that will include cheap flights, hotelsin various categories, entry tickets to the Qualification and FinalRounds and tickets to Archery parties held in Copenhagen during theChampionships. The travel packages will be available from 2014.10.2 Hotels near the Qualification VenueDanhostel Copenhagen Amager is the second largest hostel inCopenhagen with 528 beds. It is located in a green area with theCopenhagen Congress Center, and the Bella Center as its closestneighbour.The hostel is based right next to the Qualification venue and is included inthe venue picture.Hotel CABINN Metro ** opened in July 2009. It is located very centrallyin Copenhagen, in the area called Ørestad. With its 710 rooms this hotelis the largest in Denmark. Additionally 210 of the rooms will be suitedfor people in wheel chairs and many of the rooms can accommodateup to three people. The world famous architect Daniel Libeskind hasdesigned the exterior of the hotel.The hotel is one Metro stop from the Qualification venue.46

: Accommodation in CopenhagenScandic FRONT **** is a modern and welcoming boutique andlifestyle hotel. It is located on the harbour promenade with a view ofthe Copenhagen Opera House, and just a few minutes’ walk fromNyhavn and the main shopping street Strøget. FRONT offers 131 hotelrooms. The hotel’s amenities include free wireless Internet, free minibar(mineral water, soda water and beer), air condition, a lounge withnewspapers and magazines, massage and free admission to the gym.The hotel is based next to Hotel Admiral overlooking the Final venue.Phoenix Copenhagen **** is a 4-star luxury hotel that enjoys a centraland exclusive address in the centre of Copenhagen’s business district.The hotel offers 213 rooms and suites. All brightly and elegantlyfurnished with free wireless Internet access. In the hotel lobby you willfind a business centre with access to PC and printer free of charge.Scandic FRONTThe hotel is located 5 minutes’ walk from the Final venue49

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11. The City of CopenhagenExperience a pulsating Metropolitan capital with a harbour clean enoughto swim in. Discover a historical oasis that is constantly embracing thefuture. Come and find a fascinating city full of contrasts and surprises.By giving Copenhagen the privilege to organise the World ArcheryChampionships, you are guaranteed a host city with proven ability toorganise successful events in a creative and beautiful surrounding.Copenhagen is one of the most popular event cities in the world due toits easy accessibility, level of efficiency and low crime rate.Historic and ModernIn the old city centre, medieval townhouses in a variety of colours andstreetlamps reflecting in the cobble stones await spectators. Denmarkis the oldest monarchy in the world. Beautiful traces of Copenhagen’s1,000-year history are to be found everywhere. Through the years,however, Copenhagen has transformed itself into one of the world’sleading design capitals. Award-winning contemporary architecture andstunning design appear all over the city.A Safe DestinationDenmark and its capital city are proud of the reputation as one of thesafest countries in the world. In 2009 Denmark was ranked the 2ndmost peaceful country in the world by the Global Peace Index. Bribingand corruption are almost non-existent and for years Denmark hasbeen ranked among the world’s least corrupt countries by TransparencyInternational (TI), the global coalition against corruption.Entertaining ActivitiesIndulge in a variety of Copenhagen’s entertaining activities: Strollthrough the old city centre and browse the sleekly designed items inCopenhagen’s unique shops. Enjoy guided boat tours of the city’s 17thcentury canals or visit the superb art museums, Tivoli Gardens and thenewly built state-of-the-art Opera House. Have a drink and experienceCopenhagen’s energetic nightlife. And do like the Copenhageners - jumpon a bike to exercise, to experience or simply to get around easily.52

: The City of CopenhagenShoppingThe Danish capital offers a great variety of shopping opportunities. Everypart of town has its own selection of shopping streets and each with itsown unique atmosphere. Copenhagen embraces all kinds of shoppers,the funky and experimental, the luxury, and the mainstream shopper.In Copenhagen the world famous shopping street ‘Strøget’ - the longestone in Europe finds its way through the always-vibrating centre ofthe city, which provides good shopping grounds – together with thenumerous side streets booming with several international brands andDanish designs.The Danish clothing designers have had become very successful, bothnationally and internationally. Among the famous names you will findBruuns Bazar, Baum und Pferdgarten, Munthe plus Simonsen andDay Birger et Mikkelsen, which all together with many other talenteddesigners have firmly established their name in the international arenaand indeed represent Denmark very well.Something for All TastesCurrently Copenhagen’s restaurants boast a record total of 14 Michelinstars. The Danish restaurant NOMA was awarded World’s BestRestaurant in 2010. It is however the wealth of dining options thatstrengthens the city’s gastronomy - Copenhagen offers high qualityrestaurants to accommodate all price ranges and tastes.53

12. Green CopenhagenEcology, environment and sustainability are of great concern toCopenhagen citizens, retailers and politicians. Copenhagen is knownas one of the most environmentally friendly cities in the world. In fact,Copenhagen was recently ranked the greenest major city in Europeaccording to The European Green City Index.The UN climate summit COP15, held in Copenhagen December 2009,was certified as the world’s first sustainable, international politicalsummit. Now Copenhagen aims at being the world leader withinsustainable meetings.Sustainable EnergyFlying into Copenhagen, you may notice the many wind turbines in thesea. Around 5,000 of these wind turbines have been erected in Denmark,and together they produce 20% of the country’s electricity output. In 20years they are expected to meet 50% of Denmark’s total energy use.The City of BikesOnce arriving in Copenhagen,you will notice the large numberof cyclist. The city has more than350 kilometres of bicycle lanes,in which Copenhageners cycle 1.2million kilometres a day. ThroughoutCopenhagen you will find 40kilometres of green cycle routes.Environment MetropolisRecently the Municipality of Copenhagen launched its environmentstrategy, “Environment Metropolis - our vision 2015”, in which theDanish capital aims to show global leadership in the environmental field.In 2025 Copenhagen is set to be the world’s first CO2-neutral capital city!As part of the environmental strategy Copenhageners should be able towalk to a park, beach or swimming pool within 15 minutes. Today, 60 %is already able to do so.Organic PioneerNo other capital in the world reaches Copenhagen’s level of purchasingand consuming organic foodstuffs, which emit less CO2. 51% of foodconsumption in the city’s public institutions is organic. The privateconsumption of organic products is 23%, which is a world record. Thepolitical plan aims at making organic food products reach a level of 20%of the total food consumption.Throughout Copenhagen you will find numerous of environmentallyconscious cafés, delis and restaurants serving organic food.A Natural Way of LifeWater is one of the distinguishing features of Copenhagen - Whether itis the sea that surrounds it, the canals that wind their way through itsheart, or the many lakes, ponds and fountains to be found in its parksand nature reserves.54

: Green CopenhagenIn fact the water in Copenhagen’s harbour is so clean that you can swimin it!All over Copenhagen you will find plenty of green parks. In the futureeven more green breathing holes will pop up in the city. As part of themunicipality’s climate strategy the plan is to establish 14 ‘pocket parks’(small green parks close to the streets) and 3,000 trees before 2015.Sustainable Hotels and venuesMore than half of Copenhagen’s hotel rooms now hold The Green Key,The Nordic Swan Mark or The European Flower, all of which indicatethat the hotels in question have demonstrated environmental awarenessby saving on water, electricity, chemicals etc.Many of Copenhagen’s venues are climate friendly. For instance, thelargest convention centre in the Nordic countries, Bella Center, hasrecently invested €1.7m in energy-saving measures. And the TivoliCongress Center – which opens ultimo 2010 - holds a Green Keycertification.Public TransportCopenhagen is compact and easy to navigate. The large and efficienttransportation network of buses, trains and Metro take you anywhere inCopenhagen in no time and guarantees a climate-friendly travel.In 2009 Copenhagen introduced a new climate-friendly bus route. Theelectric driven CityCirkel buses run every seven minutes and take you tosome of Copenhagen’s top attractions.Copenhagen Sustainable Meetings ProtocolIn 2009 Copenhagen hosted the world’s first sustainable, internationalpolitical summit – the United Nations Climate Change Conference(COP15), attracting over 33,000 people. The sustainable event planningactions and strategy from COP15 have been documented in the COP15Event Sustainability Report and the corollary Copenhagen SustainableMeetings Protocol (CSMP).The protocol is an advanced level guide, which offers a flexible, umbrellaframework that can be used to organise large, complex meetings in amore sustainable way. CSMP is intended to inspire planners to strivefor excellence in the sustainable managements of their meeting toaccelerate the sustainable development of the international meetingsindustry.55

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: While You Are HereLouisiana and Karen Blixen TourLouisiana Museum of Modern Art lies like an architectural gem on theØresund coast, 35 kilometres north of Copenhagen. It has an extensivecollection of modern art from 1945 onwards, as well as changingexhibitions focusing on modern, international art. Not far away fromthe museum you’ll find Rungstedlund, the house of the famous Danishauthor Karen Blixen.Louisiana Museum of Modern ArtDrive up the scenic northern coast to a spacious old park with abeautiful view to Sweden. This is where the famous Louisiana Museumof Modern Art is situated. The museum houses an exquisite collectionof modern art by international artists such as Arp, Francis Bacon,Alder, Max Ernst, Kiefer, Henry Moore, Andy Warhol, Picasso and manymore. Every year Louisiana has 6-8 changing exhibitions of modern andcontemporary art. The park serves as an ideal setting for displaying themuseum’s collection of modern sculptures.RungstedlundContinue along the exclusive coast road to Rungsted for a visit atRungstedlund. This is the house in which the author Karen Blixen wasborn, and to which she returned after 17 years as a farmer in Africa. Shelived here until her death in 1962, and it was here that she wrote all herinternationally renowned stories. Behind the house there are 40 acresof land - garden, meadow and grove. In accordance with Karen Blixen’swishes, the area has been set-aside as a bird sanctuary, which is open tothe public.59

Culinary ActivityDanish Cuisine– “Smørrebrød” open-faced sandwichesJoin this workshop, where you will learn more about the Danish foodculture, especially the famous “Smørrebrød”, which uses a vast varietyof fish, meat, salads and vegetables and cheese on rye or white bread.Assisted by a professional “Sandwich Maid”, participants will have theopportunity to make their own open-faced sandwiches, a project, whichtakes creativity and artistic abilities. The workshop ends with a lunchwhere you can enjoy your own Smørrebrød accompanied by Danish beerand schnapps, which are the traditional accompaniments on festiveoccasions.City Safari/Bike TourThe Photo Safari is a 4-hour tour with pit stop where you stop forrefreshments. On the tour the group divides into small groups of 5-10persons. Each group is equipped with a camera, a map of Copenhagenand a list of questions to which you have to find the answer duringyour ride around the city and pictures to go with them. Each group willhave its own personal guide to help find their way. After the tour we willdevelop the pictures for you and meet you at the lunch restaurant. Thewinners will be awarded with the popular City Safari t-shirts.Golf TournamentDenmark and Sweden are nations of golf-lovers. During the last25 years a number of beautiful golf greens have been added to thealready large number of existing and well-established golf courses. Thetournament will take place on the outskirts of Copenhagen and golferswill be transported by bus to the golf course and be welcomed by localmembers of the golf club, who will start off the tournament. After thetournament the group will have lunch at the club restaurant.Vikingland TourDrive through the beautiful Danish countryside. Go thousands of yearsback into history when introduced to the Bronze Age and the intriguinghistory of the Vikings. We will visit the Viking Ship Museum, set in theVikings natural harbour, today called Roskilde Fjord. These Viking shipshave been carefully restored and are the most important discovery evermade in Denmark from this ancient period. After the museum we willtake a tour of the city of Roskilde, which was the capital of Denmark inancient times. Here we will pay a visit to the great Romanesque RoskildeCathedral with its 38 royal tombs. This tour to Roskilde will reveal manysecrets about the daily life of our forefathers.60

: While You Are HereCastle tour of North SealandAs we leave Copenhagen and head north, for almost a whole hour, thecoastline of Sweden follows us. We drive through magnificent Danishcountryside and coastline to Elsinore and Kronborg Castle.It is quite easy to understand why William Shakespeare chose ElsinoreCastle as the setting for his famous play ‘Hamlet’. Enjoy the beautifulsurroundings and feel the atmosphere taken through the Chapel andthe Knights’ Hall (the longest room in Northern Europe) and the darkcasemates. Lunch en route (not included in the tour price).Sweden TourWe follow the coastline from Copenhagen to Elsinore, passing throughfashionable resorts and beautiful residential areas. Crossing the narrowstrait between Elsinore and Helsingborg, you will get a great opportunityfor a fantastic view of Hamlet’s Castle - Kronborg, from the sea. The tripacross the Sound takes approx. 20 minutes.When we arrive in Sweden, we drive through the city of Helsingborg,before continuing to Lund. Lund is a university city from the MiddleAges, founded in 1020 by the Danish King Canute the Great. The citywas the religious, cultural and commercial centre of Scandinavia untilthe Reformation. We visit the Cathedral, which has a magnificent 14thcentury astronomical clock and we end up at the famous University ofLund.After lunch we continue to Malmø. Malmø is the biggest city in Scaniaand the third largest in the whole of Sweden. Here we take a shortsightseeing tour and there will be time for shopping. On our way back toDenmark we have to cross the Sound once again, but this time on themagnificent bridge from Malmø to Copenhagen.After the break, our tour continues to Fredensborg. The Queen’sSummer residence of Fredensborg palace is attractively located inthe middle of a lovely park, bordering the idyllic Esrom lake. The nexthighlight on this tour of many highlights is Frederiksborg Castle, built byKing Christian IV. This pearl of history, built in magnificent Renaissancestyle, is now a national historical museum. It contains paintings,tapestries, porcelain, silver and furniture of great historical value.61

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: See you in Copenhagen, Denmark