John Legend - Mobile Production Pro

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VenuesCitizens Business Bank Arenaby jessi wallaceSouthern California’s Newest Gift
he Citizens Business Bank Arena is the newestaddition to Southern California’s venue market.Located in Ontario, CA. the venue is the largestand most modern in the vicinity. The facility openedin October 2008, on time and ready for action. In thesix months it has been opened, it has stimulated thelocal economy by bringing more business to otherlocal companies such as hotels and restaurants, thuscreating hundreds of new jobs. Plus, they brought ina hockey team.For Bookingcontact:Steve Eckerson909.244.5500For additional info.visit: cbbankarena.comRossetti Architects and TurnerConstruction teamed up with the Cityof Ontario and started envisioning thevenue several years ago. Instead of hittingtax payers, the city purchased the landyears in advance, sold off pieces, and thenstarted the ground breaking for the arenawithout a mortgage in place. The arenacan be viewed as a gift from the city tothe people. An investment of $150 millionallowed the arena to be modern, practicaland enjoyable for all. The city made surethe venue got the latest Daktronics equipment,including the <strong>Pro</strong>star scoreboardand a marquis on Interstate 10. Uponopening, the venue had already sold 36luxury suites and 770 club seats. Thecommunity was excited! The foundingpartner (Citizens Business Bank) is a bankthat started in the local area. Other localpartners include San Antonio CommunityHospital, Montclair Motor Sports andSan Manuel Indian Bingo and Casino.Additional partners are University ofPhoenix, Mathis Brothers and Toyota.Southern California is known for hightraffic. Locals refer to how long it actuallytakes to get some place versus how manymiles to travel. Ontario understood thateven though it is simply 40 miles fromLos Angeles, it can take hours for peopleto get to their various destinations. Theother venues near Ontario were all outdooror smaller, so in order for locals tosee a larger event, they had to drive intoLos Angeles - which can be a headache.Citizens Business Bank Arena is strategicallylocated where three counties meetand close to the intersection of two majorfreeways (I-10 and I-15). It is the first andonly of its kind in a 25-mile radius andserves a market over 4.1 million people.Even though the United States’ economyis in a delicate state, Citizens BusinessBank Arena is finding that consumers arestill buying tickets to shows and the arenais selling out, but sometimes it takes longerthan anticipated. For example, familyshows are selling really well but many ofthe tickets sell last minute. The venue isfinding that a week before the show oreven the day of, it gets a lot of walk-upsat the box office. However, in December,Metallica’s show sold out in just 20mobile production monthly 19
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John Legend - Mobile Production Pro

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