John Legend - Mobile Production Pro

One thing that sets the Winter Jam tourapart from other tours is something veryobvious… the ticket prices. Winter Jam’s missionis to make the show affordable to anyone.Think of it as a circus. General admission,$10 at the door, pack out the house!Every concert, in every city, is simply $10at the door. The tour has been running for10 years now, and every year it gets biggerand better because the tour understands thatit’s more important to reach more peoplefor less. High volume, low prices. It’s verysimple. This isn’t $10 at the door for a bunchof local bands. It’s $10 at the door for DoveAward and Grammy Award nominated &winning artists. But the artists aren’t the onlywinners involved… the tour itself is nominatedfor a Dove Award for Tour of the Year!It’s no surprise that the economy is affectingthe touring world pretty hard. Concertgoers are becoming more fickle on whatthey will spend their money on and in returntours aren’t bringing in as much and havingto cancel tour dates. Winter Jam is anexception. People can afford to go and arebringing their friends and packing out largevenues. The tour in 2009 visited 35 citiesand closed the tour in Nashville, TN at theSommet Center. But the ticket prices andvenue sizes aren’t the only noticeable thingabout the tour.Not only does the crew strive to put on anentertaining show for the audience, but theyuse the tour as a very strong ministry tool.The band Newsong created Winter Jambecause they wanted to create an affordable,inspiring, and Christ-centered concert eventthat anyone can afford to attend. Each year,a different speaker joins the tour and sharesthe gospel in a relevant way so the audiencecan connect. In 2009, over 335,000 peopleacross North America heard the messagefrom special guest Tony Nolan, and over69,000 people made life-changing decisions.The ministry is a success and is growingrapidly.mPm got a chance to catch up withProduction Manager, Jerry Holcomb, andlearn more about the tour as a whole behindthe scenes. Holcomb is part of the foundingteam of the tour. When asked about someof the production challenges of the tour,Holcomb shared that the diversity of the talentand the speed in which the show is supposedto flow is probably the greatest challengewhen designing the show’s format. Thestage has to be arranged a little differentlythan at other concerts. They have to start outwith three drum kits up at the beginning andstrike out as the show goes on. He shared,“Each band has their own specialty design…so the nature of the music and their needsare what tends to warrant their productionlevel. So the biggest challenge is working it alltogether so each band feels like they are gettingthe most bang for their time slot.” Thetour has to be looked at as a “Greatest Hits”set-up. Each act only has a certain amountof time to perform and they pick their biggest,most well-known songs to showcase.Audio runs a full 96 inputs, andvideo is run through a vista consoleand is tied into an analogswitcher. The tour is also startingto use more of the LED lightingand different styles of pyro.Last year, the band who used alot of pyrotechnics was Skillet.This year, it was TobyMac, andhis show had 24 pyro hits. Theconcept and design was createdby Jon “T.J.” Taylor, TobyMac,and Ryan Lampa. Taylor hadexperience using propane for the3 Doors Down tour and knew itwould work nicely. He told mPm,“The key to pyro is to not overdueit. I’m glad TobyMac agreednot to put pyro in every song, butjust in a few.”The pyro used in the show wassomething only experienced inselect cities. There were severaldifferent pyro effects used togive variety to the show, includingDragonfly flames, FireflySystem, a Waterfall effect. Theyalso used 32 Coliseum Sparklepots for a little extra noise. Taylor took theDragonfly flames to the truss, as well as thedrum riser and in front of the LC panels.For the Waterfall, TobyMac envisioned it asclose to the crowd as allowed, so it was putin the mid-stage truss and angled to create a20 ft wall of sparks. The Coliseum Pots wereupstage and primarily used in TobyMac’ssong “SLAM,” which fit perfectly. Taylor hasbeen doing pyro for 10 years for a wide varietyof tours and sticks to one motto: “Whenin doubt, leave it out.”There’s no doubt that Winter Jam’s tourevery year equals variety. TobyMac’s productionwas very colorful and energetic withthe LED lights and array of pyro hits, whileHawk Nelson’s set included a lot of CO2and strobe lights. Other acts used more simplevideo and lighting enhancements in theirshows, and focused on the big vocals.The Winter Jam staff tries to be good stewardsof the $10 per person, but that onlystretches so far. Jerry Holcomb has big dreamsfor the show and as attendance grows, so willproduction. Each year, the acts who takethe stage own it in their own way, whether itmeans showcasing big vocals with less lightingtechnique, or rocking out with heavy specialeffects, or simply using the video screens inthe room. Each performance is unique. Thisyear’s tour was no exception. Once again, thecrew came together to make The Winter Jam2009 tour truly spectacular. smobile production monthly 13