Week 9 Graphic Design and the Industrial Revolution - A History of ...

Week 9 Graphic Design and the Industrial Revolution - A History of ... Week 9 Graphic Design and the Industrial Revolution - A History of ...

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A HISTORY OFGRAPHIC DESIGNof the publishing firm Harper and Brothers, politicalcartoonist Thomas Nash, and illustrators Charles DanaGibson and Howard Pyle. Advertising agencies firstappeared in the nineteenth century, and many of theconventions of persuasive selling were developed duringthe last two decades, including the technique of projectingan aura of glamour and adventure, the demonstrationof product excellence, and celebrity testimonials.KEY TERMS (IN ORDER OF APPEARANCE; THE FIRST PAGE NUMBER OF THEIR APPEARANCE IS LISTED)Industrial Revolution, page 144, a radical process of social and economic change from an agricultural society to anindustrial one. The amount of energy generated by steam power increased one hundredfold and replaced animal andhuman power as the primary source of energy. Cities grew rapidly, as masses of people left a subsistence existence onthe land and sought employment in factories, and political power shifted away from the aristocracy and toward capitalistmanufacturers, merchants, and even the working class.Pica, page 145, a standard measurement for type equal to about twelve points, or one-sixth of an inch (Fig. 9-2).Fat face, page 145, a roman face whose contrast and weight have been increased by expanding the thickness of theheavy strokes. The stroke width has a ratio of 1:2.5, or even 1:2, to the capital height (Fig. 9-3).Egyptian type, page 147, the second major innovation of nineteenth-century type design, it conveys a bold, machinelikefeeling through slablike rectangular serifs, even weight throughout the letters, and short ascenders and descenders(Fig. 9-6).Bracket, page147, a curved fill between the main strokes of a letter and the serif.Ionic, page 147, a variation of Egyptian having slightly bracketed serifs and increased contrast between thicks and thins(Fig. 9-7).Clarendon typeface, page 147, a modified condensed Egyptian with stronger contrasts between thick and thin strokesand somewhat lighter serifs (Figs. 9-8 and 9-9).Tuscan-style letters, page 147, characterized by serifs that are extended and curved, with a range of variations during thenineteenth century, often with bulges, cavities, and ornaments (Fig. 9-10).Sans-serif type, page 149, type without serifs (Fig. 9-17).Wood type, page 150, durable, light, and less than half as expensive as large metal types, which rapidly overcame printers’initial objections and had a significant impact on poster and broadsheet design.Compositor, page 150, the person who selected and composed the type, rules, ornaments, and wood-engraved ormetal-stereotyped stock illustrations that filled the type cases.Fourdrinier machine, page 152, a paper-making machine named after Henry and Sealy Fourdrinier who acquired therights to the first production paper machine that was operative in 1803 at Frogmore, England. This machine, which wassimilar to Nicolas-Louis Robert’s 1798 prototype, poured a suspension of fiber and water in a thin stream upon a vibratingwire-mesh conveyor belt on which an unending sheet of paper could be manufactured.Linotype machine, page 152, a machine developed by Ottmar Mergenthaler that could compose metal type mechanicallyby automating the traditional type case. Ninety typewriter keys controlled vertical tubes that were filled with smallbrass matrixes with female impressions of the letterforms, numbers, and symbols (Figs. 9-23 and 9-24).Monotype machine, page 153, invented by Tolbert Lanston, it cast single characters from hot metal.American Type Founders Company, page 153, an 1892 merger of fourteen foundries that was formed in an effort tostabilize the industry by forcing weaker foundries out of business and thereby reducing surplus capacity.

A HISTORY OFGRAPHIC DESIGNPhototypography, page 153, the printing of type using a photographic process, which would be introduced in the 1960s.Camera obscura, page 153, a darkened room or box with a small opening or lens in one side. Light rays passing throughthis aperture are projected onto the opposite side and form a picture of the bright objects outside (Fig. 9-25).Bitumen of Judea, page 153, a light-sensitive asphalt that hardens when exposed to light.Heliogravure, page 153, “sun engraving” method developed by Joseph Niépce using a pewter sheet covered in bitumenof Judea, a light-sensitive asphalt (Fig. 9-26).Daguerreotype, page 154, photographic process developed through the collaboration of Louis Jacques Daguerre andJoseph Niépce, it used a highly polished silver-plated copper sheet that was sensitized by placing it, silver side down,over a container of iodine crystals. The plate was placed in the camera and exposed to light coming through the lens toproduce a latent image (Fig. 9-28).Photogenic drawings, page 154, images made by William Henry Fox Talbot without a camera by holding a piece of laceor a leaf tight against light-sensitive paper with a pane of glass and exposing it in sunlight (Fig. 9-29).Photograms, page 154, a term used today to describe images made by holding an object over photographic paper andexposing it to light, creating a negative image (Fig. 9-29).Negative, page 155, a term coined by Sir John Herschel to describe a reversed photographic image (Fig. 9-30).Positive, page 155, a term coined by Sir John Herschel to describe a positive image made by contact printing the reverseimage to another sheet of sensitized paper in sunlight (Fig. 9-31).Photography, page 155, from the Greek photos graphos meaning “light drawing,” a term coined by Sir John Herschelto describe the photographic process.Calotype, page 155, from the Greek kalos typos meaning “beautiful impression,” developed by William Henry Fox Talbot,it allowed greater light-sensitive paper.Talbotype, page 155, another name for William Henry Fox Talbot’s calotype process, suggested by his friends.The Pencil of Nature, page 155, a book published by William Henry Fox Talbot that featured twenty-four photographsmounted into each copy by hand (Fig. 9-32; see also Fig. 9-47).Collodion, page 157, a clear viscous liquid sensitized with iodine compounds, poured over a glass plate, immersed in asilver-nitrate bath, and exposed and developed in the camera while still wet; a wet-plate process developed by FredrickArcher.Kodak camera, page 157, an invention of George Eastman using a dry-plate process, finally allowing ordinary citizensthe ability to create images and keep a graphic record of their lives and experiences (Fig. 9-33).Gelatin emulsion, page 157, a dryer light-sensitive material used in a commercially feasible photoengraving method fortranslating line artwork into metal letterpress plates developed by John Calvin Moss.Halftone screen, page 158, a screen breaks a continuous tone image into a series of minute dots whose varying sizessimulate tones that can be reproduced with an even ink application of the relief press (Figs. 9-37 and 9-38).First photographic separation, page 158, illustrations printed in the 1881 Christmas issue of the Paris magazineI’llustration. The process remained experimental until the end of the century, but during the 1880s and 1890s, it beganto rapidly make obsolete the highly skilled craftsmen who transferred artists’ designs to handmade printing plates.First photographic interview, page 159, published in Le Journal Illustré, F. T. Nadar’s son Paul made a series of twentyonephotographs as Nadar interviewed the eminent hundred-year-old scientist Michel Eugène Chevreul (Fig. 9-42).Victorian Era, page 161, a time of strong moral and religious beliefs, proper social conventions, and optimism. “God’sin his heaven, all’s right with the world” was a popular motto during this period. Aesthetic confusion led to a number of

A HISTORY OFGRAPHIC DESIGNPhototypography, page 153, <strong>the</strong> printing <strong>of</strong> type using a photographic process, which would be introduced in <strong>the</strong> 1960s.Camera obscura, page 153, a darkened room or box with a small opening or lens in one side. Light rays passing throughthis aperture are projected onto <strong>the</strong> opposite side <strong>and</strong> form a picture <strong>of</strong> <strong>the</strong> bright objects outside (Fig. 9-25).Bitumen <strong>of</strong> Judea, page 153, a light-sensitive asphalt that hardens when exposed to light.Heliogravure, page 153, “sun engraving” method developed by Joseph Niépce using a pewter sheet covered in bitumen<strong>of</strong> Judea, a light-sensitive asphalt (Fig. 9-26).Daguerreotype, page 154, photographic process developed through <strong>the</strong> collaboration <strong>of</strong> Louis Jacques Daguerre <strong>and</strong>Joseph Niépce, it used a highly polished silver-plated copper sheet that was sensitized by placing it, silver side down,over a container <strong>of</strong> iodine crystals. The plate was placed in <strong>the</strong> camera <strong>and</strong> exposed to light coming through <strong>the</strong> lens toproduce a latent image (Fig. 9-28).Photogenic drawings, page 154, images made by William Henry Fox Talbot without a camera by holding a piece <strong>of</strong> laceor a leaf tight against light-sensitive paper with a pane <strong>of</strong> glass <strong>and</strong> exposing it in sunlight (Fig. 9-29).Photograms, page 154, a term used today to describe images made by holding an object over photographic paper <strong>and</strong>exposing it to light, creating a negative image (Fig. 9-29).Negative, page 155, a term coined by Sir John Herschel to describe a reversed photographic image (Fig. 9-30).Positive, page 155, a term coined by Sir John Herschel to describe a positive image made by contact printing <strong>the</strong> reverseimage to ano<strong>the</strong>r sheet <strong>of</strong> sensitized paper in sunlight (Fig. 9-31).Photography, page 155, from <strong>the</strong> Greek photos graphos meaning “light drawing,” a term coined by Sir John Herschelto describe <strong>the</strong> photographic process.Calotype, page 155, from <strong>the</strong> Greek kalos typos meaning “beautiful impression,” developed by William Henry Fox Talbot,it allowed greater light-sensitive paper.Talbotype, page 155, ano<strong>the</strong>r name for William Henry Fox Talbot’s calotype process, suggested by his friends.The Pencil <strong>of</strong> Nature, page 155, a book published by William Henry Fox Talbot that featured twenty-four photographsmounted into each copy by h<strong>and</strong> (Fig. 9-32; see also Fig. 9-47).Collodion, page 157, a clear viscous liquid sensitized with iodine compounds, poured over a glass plate, immersed in asilver-nitrate bath, <strong>and</strong> exposed <strong>and</strong> developed in <strong>the</strong> camera while still wet; a wet-plate process developed by FredrickArcher.Kodak camera, page 157, an invention <strong>of</strong> George Eastman using a dry-plate process, finally allowing ordinary citizens<strong>the</strong> ability to create images <strong>and</strong> keep a graphic record <strong>of</strong> <strong>the</strong>ir lives <strong>and</strong> experiences (Fig. 9-33).Gelatin emulsion, page 157, a dryer light-sensitive material used in a commercially feasible photoengraving method fortranslating line artwork into metal letterpress plates developed by John Calvin Moss.Halftone screen, page 158, a screen breaks a continuous tone image into a series <strong>of</strong> minute dots whose varying sizessimulate tones that can be reproduced with an even ink application <strong>of</strong> <strong>the</strong> relief press (Figs. 9-37 <strong>and</strong> 9-38).First photographic separation, page 158, illustrations printed in <strong>the</strong> 1881 Christmas issue <strong>of</strong> <strong>the</strong> Paris magazineI’llustration. The process remained experimental until <strong>the</strong> end <strong>of</strong> <strong>the</strong> century, but during <strong>the</strong> 1880s <strong>and</strong> 1890s, it beganto rapidly make obsolete <strong>the</strong> highly skilled craftsmen who transferred artists’ designs to h<strong>and</strong>made printing plates.First photographic interview, page 159, published in Le Journal Illustré, F. T. Nadar’s son Paul made a series <strong>of</strong> twentyonephotographs as Nadar interviewed <strong>the</strong> eminent hundred-year-old scientist Michel Eugène Chevreul (Fig. 9-42).Victorian Era, page 161, a time <strong>of</strong> strong moral <strong>and</strong> religious beliefs, proper social conventions, <strong>and</strong> optimism. “God’sin his heaven, all’s right with <strong>the</strong> world” was a popular motto during this period. Aes<strong>the</strong>tic confusion led to a number <strong>of</strong>

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