Safal Group Company - Mabati Rolling Mills

Season of awardsENERGY MANAGEMENTAWARD 2005COVER STORYAt a Gala Nite held in September2005, to celebrate EnergyEfficiency and Conservationsuccess organised by GEF-KAM Energy Project, MRM wasnominated as the winner for‘Innovation’ Category of the EnergyManagement Award 2005.distribution were also planned and executed to plan.Marketing goals were highlighted, awareness levels, trialand adoption levels delineated.Our communication strategy was innovative andeffective promotional materials and mediums were used.All the months of careful planning and a successfulmarketing campaign resulted in winning the WarriorAward.Congratulations to the Versatile team!The truest ‘warriors’ are the consumers out there,who trust in our product and buy it. Thank you consumer.Thank you MSK!The Managing Director of Kenya Bureau of Standards, EngineerJohn Masila, (left) presents the Energy Innovation Award toMr Peter Kilonzi, Chief Engineer, MRM (centre) and Mr SanjayTerdal, Chief Engineer, MRM (right).KENYAREVENUEAUTHORITYAWARDMabati Rolling Milllswas honoured asone of the top 100taxpayers in Kenya forthe year 2005.MRM News | 5