MEETING OF COUNCIL - Town of Cambridge

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COUNCIL MINUTESTUESDAY 26 FEBRUARY 2013The Survey form and information brochure is shown in attachment two and was developed inconjunction with the research consultants and Elected Members. The survey was mailed onThursday 6 December 2012 and remained open until Friday 25 January 2013. A small numberof additional responses have been received after the closing date and are incorporated in theresults presented in this report.DETAILS:Willingness to PayThe total statistical population of the survey area is 4,360 properties. The Town received a totalof 1846 responses, which represents 42% of the survey area population.The headline result is that out of the total responses received (1,846), 45% indicate awillingness to pay. Breaking this down by suburb, there is a greater willingness to pay fromproperty owners in Floreat, at 50.6%, than in Wembley and West Leederville at 36.3% and39.5% respectively.NoResponse,2512, 58%Responses,1846, 42%RespondantsWilling to Pay,831, 19.1%Total ResponsesTotal Survey Area PopulationIncluded in the survey area population are 1,434 residential strata titled units. We found thatthere is less propensity to pay for the installation of underground power from these owners, withonly 31.5% of the responses in favour, that’s 11.3% of all residential strata title owners in thesurvey area.Conversely, when we isolated the responses from single residence home owners (i.e. thosewith ordinary 'green title' homes), the responses were more favourable. 51% of the responsesreceived were in favour, equating to 24% of all single residential property owners in the surveyarea.The final analysis was to examine the single residential property owner responses by suburb.We found greater support in Floreat than in Wembley and West Leederville.%Responsesin favour%Populationin favourSingle Residential Property Responses Total TotalOwnersIn favour Responses PopulationFloreat 484 934 1945 52% 25%Wembley 78 162 372 48% 21%West Leederville 24 53 118 45% 20%Total 586 1149 2435 51% 24%H:\CEO\GOV\COUNCIL MINUTES\13 MINUTES\FEBRUARY 2013\C CR.DOCX 183
COUNCIL MINUTESTUESDAY 26 FEBRUARY 2013We further analysed the data by spatially mapping the responses to examine whether therewere small pockets of support, which may enable the Town to pursue a smaller project.Responses were sporadic and mixed and we were unable to identify a particular area for thispurpose.Other Survey QuestionsIn addition to 'willingness to pay', two other pertinent questions were asked in the surveyregarding the perceived level of importance and support for using the Town's cash reserves.Q. How important do you feel it is to have underground power in your local area?The Level of Importance of UGPNo. Of Responses700600500400300200100022%6%11%20%36%3%1%Q. Do you support or oppose the Town of Cambridge using funds from theTown's cash reserves (estimated at 12.5 million) to install underground power?Support to utilise Reserves/ELANo. Of Responses140012001000800600400200070%20%8%1%H:\CEO\GOV\COUNCIL MINUTES\13 MINUTES\FEBRUARY 2013\C CR.DOCX 184
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MEETING OF COUNCIL - Town of Cambridge

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