Transform Tomorrow - Aegon

Execute on strategic transformation2009 2010 2011 2012 2013 2014 2015Improving risk-return profileStrategic transformation• Run-off spread-based businesses• Cost restructurings in US, UK and NL• Divestments of TARe and Guardian• Set ambitious financial targets• Repaid the Dutch State• Improved capital base ratio• Resumed dividend payments• Continue to improve risk-return profile• Set ambition to become leader inour chosen markets• Renewed purpose and values• Repositioned Transamerica brand• Set sustainability strategy• Rolled out 4 strategic objectivesacross all businessesCapture businessopportunities and executestrategic transformation3