Transform Tomorrow - Aegon

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Realizing ambition to become a leader in all our chosen marketsMost recommended• Highest customer loyalty score among relevant peers through:► Excellent products and services► Good market conduct► Enabled & engaged employees with customer centric mindsetStrong positions• Leader in our chosen markets► Maintain strong positions in protection in established markets► Grow accumulation and At & After Retirement in established markets► Grow protection and accumulation in developing markets• Leadership in technology driven distribution• Risk & capital profile allowing AEGON to act counter cyclicalTrusted and respected• Trusted products and services• Responsible approach to investments• “Building better communities”14
For questions please contact Investor Relations+31 70 344 8305ir@aegon.comP.O. Box 852501 CB The HagueThe Netherlands<strong>Aegon</strong> to cancel all preferred shares
Page 1 and 2: Transform TomorrowLondon, 21 March
Page 3 and 4: Execute on strategic transformation
Page 5: Our products and services have neve
Page 8: Successfully growing our fee-based
Page 12 and 13: Capture growth in Protection and Ac
Page 16 and 17: Aegon to cancel all preferred share
Page 18 and 19: All preferred shares exchanged for
Page 20 and 21: Impact on Aegon’s financial metri
Page 22 and 23: Vereniging Aegon agreed to give up
Page 24 and 25: Continued delivery of strong result
Page 26 and 27: Net income benefits from investment
Page 28 and 29: Sales increase demonstrates strengt
Page 30 and 31: Successful repositioning of Spanish
Page 32 and 33: Strong operational free cash flows
Page 34 and 35: Upcoming eventsMarchMayJuneAugustAn
Page 36 and 37: Focus on delivering on targetsAchie
Page 38 and 39: Limited exposure in general account
Page 40 and 41: Gross deposits increases in asset m
Page 42 and 43: Higher underlying earnings• Ameri
Page 44 and 45: The Netherlands• Underlying earni
Page 46 and 47: New Markets• Underlying earnings
Page 48 and 49: Capital allocated to run-off busine
Page 50 and 51: Investments general accountAegonINV
Page 52 and 53: Credit losses in the US trending do
Page 54 and 55: For questions please contact Invest

Transform Tomorrow - Aegon

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