Transform Tomorrow - Aegon

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Capture growth in Protection and Accumulation segment in developing countriesAEGON’s propositions in Protection and AccumulationCEE• Grow by servicing the needs of under-penetrated life insurance market through increasednumber of tied-agents and rider sales• Roll-out household offering throughout regionSpain• Long-term attractive market; successful repositioning of the business by reinvesting part of theproceeds from the divestments of Civica and Unnim in a strategic partnership with SantanderAsia• Capture growth in fast growing Indian market by offering innovative riders vianew distribution channels• Fast growth supported by affinity & direct marketing business in ChinaLat. Am• Expand affinity and High-Net-Worth offerings as well as bancassurance distribution in Brazil• Increase critical mass in Mexico of existing franchise12
Earning customers’ trust by putting them first in everything we do…Customerstrategy• Improve Net Promoter Score & Customer Leadership Score► Rolling out local measurements: >70% of businesses covered by year-end 2012► Increasing benchmark opportunities: use market panels to measure customer loyalty scores► Implementing improvement initiatives: 1) re-write customer letters; 2) collect e-mailaddresses; 3) use technology to improve service and experienceBrandmanagement• Measure and improve brand Key Performance Indicators consistently• Launched new AEGON identity and tagline ‘<strong>Transform</strong> tomorrow’ across businesses• Leverage sponsorship platforms (e.g. Ajax to Brazil and Turkey)• Strengthen brand awareness of AEGON and Transamerica13
Page 1 and 2: Transform TomorrowLondon, 21 March
Page 3 and 4: Execute on strategic transformation
Page 5: Our products and services have neve
Page 8: Successfully growing our fee-based
Page 14 and 15: Realizing ambition to become a lead
Page 16 and 17: Aegon to cancel all preferred share
Page 18 and 19: All preferred shares exchanged for
Page 20 and 21: Impact on Aegon’s financial metri
Page 22 and 23: Vereniging Aegon agreed to give up
Page 24 and 25: Continued delivery of strong result
Page 26 and 27: Net income benefits from investment
Page 28 and 29: Sales increase demonstrates strengt
Page 30 and 31: Successful repositioning of Spanish
Page 32 and 33: Strong operational free cash flows
Page 34 and 35: Upcoming eventsMarchMayJuneAugustAn
Page 36 and 37: Focus on delivering on targetsAchie
Page 38 and 39: Limited exposure in general account
Page 40 and 41: Gross deposits increases in asset m
Page 42 and 43: Higher underlying earnings• Ameri
Page 44 and 45: The Netherlands• Underlying earni
Page 46 and 47: New Markets• Underlying earnings
Page 48 and 49: Capital allocated to run-off busine
Page 50 and 51: Investments general accountAegonINV
Page 52 and 53: Credit losses in the US trending do
Page 54 and 55: For questions please contact Invest

Transform Tomorrow - Aegon

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