Transform Tomorrow - Aegon

Capture growth in Protection and Accumulation segment in developing countriesAEGON’s propositions in Protection and AccumulationCEE• Grow by servicing the needs of under-penetrated life insurance market through increasednumber of tied-agents and rider sales• Roll-out household offering throughout regionSpain• Long-term attractive market; successful repositioning of the business by reinvesting part of theproceeds from the divestments of Civica and Unnim in a strategic partnership with SantanderAsia• Capture growth in fast growing Indian market by offering innovative riders vianew distribution channels• Fast growth supported by affinity & direct marketing business in ChinaLat. Am• Expand affinity and High-Net-Worth offerings as well as bancassurance distribution in Brazil• Increase critical mass in Mexico of existing franchise12