WEB EDITOR & AUTHOR GUIDE ZOOS VICTORIA

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Page 4Creating web pagesInformation architectureWeb content should be planned to work within the siteinformation architecture (see Attachment 1).Be careful not to let internal structures or program ownershipresult in complexities on the website. A website user should seethe content as having a united voice and logical groupings bytopic.The current structure has been well tested to ensure thatgroups of content make sense to users and content can beeasily found.Creation of new areas of content should be avoided withoutfurther testing. Avoid grouping content into ‘other’ typesections such as frequently asked questions.Page typesThere are a range of content types on the webiste.AnimalUse animals to create a profile for animals at a specificproperty, or a threatened species.Animal BioUse animal bios to create profiles for individual animals whichcan be attached to an animal page.Call to actionCalls to action appear in the right hand columns directingpeople to the donate, adopt and other action pages. Therelationship between these boxes and the content is based on aseries of priorities and linkages.CampaignThese are the templates used in the Act for Wildlife section.EncounterUse encounters to detail an Wild encounterEventUse events for special events and events that require ticketingor booking in advance.MediaUse media to add images or embedded video to carousels forthe following page types: Animal, Campaign, Encounter, Event,News, and School program.News storyUse articles for time-sensitive content like news, press releasesor blog posts.PageUse basic pages for your static content, such as an ‘About us’page.PersonUse people for Zoos Victoria employees, such as zookeepers,featured on the site.PropertyThis page type is only used by the web manager anddetermines what will be linked on the home page and propertyhome pages.School programUse school programs to provides details about a schoolprogram at one of the Zoos Victoria properties.SpotlightUse spotlights to create important content with large,attention grabbing images for the home page and propertyhome page carousels.Page zonesMost pages are divided into two columns.Left hand columnImages and content display in the left hand wide column.Right hand columnThe right hand column is used for:xxactionsxxevent details and upcoming eventsxxbooking detailsxxcontact detailsxxlinks to further information on the sitexxlinks to further information on external sitesxxadverts for related sites such as ActWild.The right hand side is not a general content area. Permissionmust be obtained from the Website Manager to add content tothis area.
Page 5Creating web pages (continuted)Page titlesProvide accurate page titles. These are important for searchengines and bookmarks, so check that the title for your page isunique, and describes concisely what’s on the page.LinksLinks are used to enrich content, prevent duplication and toadd structure.Links to internal web pagesLinks should never use unhelpful phrases such as ‘Click here’ or‘For more information’. They should be meaningful statementsthat describes what the reader will find such as:xxRead our tips, terms and conditionsxxVisit the WAZA 2012 websiteLinks to external web pagesLinks to external sites should open in the same window. Userresearch indicates users are annoyed by links opening inanother window and prefer to navigate using the back button.Links to downloadable filesAll links to file downloads need to include information on thedocument type and size.Avoid linking to PDFs on other sites. Where possible, linkinstead to the page that the PDF can be downloaded from.Unless a specific link is required in the text, files should beadded using the Attached files field. This automaticallyprovides an icon for the file type and the size of the file.If files are linked within content the link should be followedwith the download type and size such as:xxPlease download our guidelines for submitting a researchproposal (DOC 191 KB)xxResearchers should also be aware of the Zoos VictoriaConservation Science Plan (PDF 382 KB).Download naming conventionsFiles should be named according to the main subject of the fileand the type of document.Do not includes spaces in the file name as some browserswill not download a file accurately with spaces. Use hyphensinstead of underscores as these are easier to see.xxTOCY-reply-paid-postage-label.pdfxxZV-strategic-plan-2009-29.pdfImagesThe site has been designed to take full advantage of theextensive library of photographs available.Photographer acknowledgmentAdd captions in the format Photo: Photographer Name.File formatsImages can be included as jpgs, gifs and pngs. In general,photos should be jpgs. PDFs should be no larger than 2MBSizes and naming conventionsThere are a range of images sizes used on the site. If an imageis uploaded at the wrong size, the page will often render theimage at the size intended in the design, resulting in distortionand slower loading times. Images should be provided at thecorrect size to get the best results.The most common sized images used on the site are:xxThe carousel and feature images that appear at the top ofmost pages - web620.xxThe smaller images used on landing pages, for meet theanimals and other aggregate pages - web220.Name files according to the naming convention below such as:xxaddax-grazing-animal-web620xxgrowing-wild-highlight-web220Image Pixel size File naming conventionZV and property 700 x 344 subject-section-web700spotlightCarousel and 620 x 380 subject-section-web620feature imagesKeepers portrait/ 100 x 100 subject-section-web100person typeMost of the 220 x 132 subject-section-web220smaller imagesFeature animalaggregate460 xany heightsubject-animal-web460Normal animalaggregate220 xany heightsubject-animal-web220CTA image 300 x 180 subject-cta-web300Conservation map 294 x 92 conservation-map-294x92Note: The ZV and property spotlight images are larger than thegeneral carousel images. Only the website administrator will beable to change these images but any files supplied should be atleast the required pixel size.
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WEB EDITOR & AUTHOR GUIDE ZOOS VICTORIA

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