11.07.2015 Views

Ingenuity - New Orleans City Business

Ingenuity - New Orleans City Business

Ingenuity - New Orleans City Business

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THE LITTLE STEAMBOATThat Could.WHEN DELTA QUEEN STEAMBOAT COMPANY LOOKED AT HOW TO MARKET OUR PRODUCTS, we asked ourselves: “Couldwe be even more successful in filling our steamboats if we introduced our passengers to all that our hospitality partners have to offer in <strong>New</strong><strong>Orleans</strong>? Could we increase the economic impact all around?”Today, we’re proud to be recognized for our newest innovation, The <strong>New</strong> <strong>Orleans</strong> & Riverboat Adventure Week, and more important, we areproud to deliver more than 40,000 new visitors to the Crescent <strong>City</strong>.For the first time in history, a <strong>New</strong> <strong>Orleans</strong> cruise line has combined a 3- or 4-night cruise with a 3- or 4-night hotel stay in <strong>New</strong> <strong>Orleans</strong> – offeringthe only riverboat cruise that comes with a free <strong>New</strong> <strong>Orleans</strong> vacation. This new product enables Delta Queen passengers to customize their visitsby selecting their choice of restaurants and attractions from among more than 50 partners in the Big Easy. What we found out is that we couldcombine our unique steamboat vacations with the greatness of <strong>New</strong> <strong>Orleans</strong> and still be successful. That’s the true spiritof innovation – a cruise ship that takes people, and their vacation spending, to <strong>New</strong> <strong>Orleans</strong> instead of taking them away.The Delta Queen Steamboat Company is a part of <strong>New</strong> <strong>Orleans</strong>, and we think it’s appropriate to share this culturallyrich destination with our passengers, and to share our customers with the city of <strong>New</strong> <strong>Orleans</strong>.We applaud all of Louisiana’s innovators. With all of us working together, the <strong>New</strong> <strong>Orleans</strong> economy, like Old Man River,will keep on rolling along.By the way, we just happen to sail the largest steamboat in the world.

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