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Ingenuity - New Orleans City Business

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Back to the FutureRegional Transit AuthorityFinding innovation by returning to the pastAfter an absence of nearly four decades,this spring the Regional TransitAuthority brought the trolleys back toCanal Street and restored an importantpart of <strong>New</strong> <strong>Orleans</strong>’ heritage.The new fleet of 24 candy-apple-redstreetcars showcases the RTA’s successin blending historic authenticity withmodern convenience. Built from thewheels up by a team of RTA blacksmiths,carpenters, electricians and mechanics,the Canal streetcars were modeled afterthe Perley Thomas cars on the St.Charles line. But unlike the St. CharlesAvenue streetcars, thenew ones have air conditioning,a high-tech, lownoisebraking system andADA-compliant accessibilitylifts.Among the nearly125,000 passengers whorode the Canal streetcarsduring the line’s firstName: Regional TransitAuthorityLocation: <strong>New</strong> <strong>Orleans</strong>Chairman: James Reissweek of operation in April were 245wheelchair users, a level of participationService: Enabled the return ofthe Canal Street Streetcars.RTA spokeswoman Beth Branley foundremarkable.“We usually only do 143 (wheelchairs)a week system-wide, throughoutall 55 routes,” Branley said.The RTA’s mission to return the streetcarsto Canal took 12 years and $161milliondollars to complete. An 80/20 partnershipbetween the federal governmentand local sponsors including the RTA,private donors and the city of <strong>New</strong><strong>Orleans</strong> provided funding for the project.The RTA is projecting revenue in theneighborhood of $500,000 from theCanal line for 2004.Local real estate agentssay property valuesalong the route haveincreased since thestreetcar line’s return,and merchants are excitedabout the increasedtraffic of shoppers anddiners into the area.Averaging 17,000 riders a day, theCanal line runs from the MississippiThe Regional Transit Authority used a mix of funds to bring back the Canal Street streetcar line.River to <strong>City</strong> Park Avenue, with a spur the experience.along North Carrollton Avenue that connectsto <strong>City</strong> Park. Along with the many necessarily going anywhere - they’re just“People are getting on, and they’re nottourists and working commuters climbingaboard, there seems to be a fair num-riding around,” Branley said.ber of aimless wanderers just soaking up— Sonya StinsonThe Official <strong>New</strong>sletter of the <strong>New</strong> <strong>Orleans</strong> Saints!We are excited to announce that <strong>City</strong><strong>Business</strong> has partnered with the <strong>New</strong> <strong>Orleans</strong>' Saints in producing their officialmonthly newsletter. 2,500 copies will be distributed once a month through <strong>City</strong><strong>Business</strong> and an independent mailing list.Each newsletter will have one sole advertising opportunity for a sponsor.Get in the game and be a part of this exciting publication.Please contact Mignon Roberts 504-293-9243GET IN THE GAME!!!2004 Innovator of the Year 21A

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