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Ingenuity - New Orleans City Business

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GT Energy LLCCompany sees profits in promoting green powerGT Energy LLC wants to make it profitablefor companies to be good environmentalcitizens.The <strong>New</strong> <strong>Orleans</strong> firm opened inJanuary 2003 with the mission of promotingthe development of clean energy technologies.Chief Executive Officer AndrewFielding, Chief Operating Officer ChrisDufour and AssociateDirector Marcus Krembswork with utility companies,power marketers andutility firms to arrange andstructure renewable energytransactions.Name: GT Energy LLCLocation: <strong>New</strong> <strong>Orleans</strong>CEO: Andrew Fielding“Most companiesdon’t have anyone devotedto this full time,”Krembs said. “We’re really the only shopthat looks at these full time.”During the past 12 months, GTearned commission for $90 million indeals. The firm has structured more than45 renewable energy transactions in thepast eight months, including “major utilitycompanies down to Billy Joe Bobwho owns an energy operation in upstate<strong>New</strong> York,” Krembs said. They workwith private investors and major industrialcorporations that have exposure toService: Promotes the developmentof sustainableenergy markets.international carbon mitigation programs,Krembs said.“The Kyoto Protocol is a big dealeverywhere but the U.S. We’re extremelyactive in that mechanism in Canada andEurope,” he said.If a company is required to have acertain percentage of renewable energygeneration withinits electricity supplyportfolio, GT assiststhe firm in acquiringthe most cost-effectivesupply of renewableenergy. This oftencomes in the form ofrenewable energy certificates,which aregenerated when companies use renewableresources such as solar and windinstead of fossil fuels to create electricityand can be sold separately fromtheir associated electricity.GT officials anticipate continuedgrowth in these markets. Fourteen stateshave clean energy goals or a renewableportfolio standard that requires that acertain generation capacity or a percentageof retail electricity must come fromrenewable energy sources. Also, in theGT Energy staff from left: Andrew Fielding, Marcus Krembs, Chris Dufour and Shelly Cayette, seated.past two years many large U.S. corporationshave begun purchasing renewable Renewables Council of Louisiana and ismarket, however GT is active in theenergy certificates, including Kinko’s interested in developing renewable energysources here such as agriculturalInc., Johnson & Johnson, DuPont andAlcoa Inc.refuse like sugar cane hulls.GT also advises companies on makingthe most of their environmental these products,” Krembs said.“We’re trying to create a market forassets such as wind and solar facilities.The firm does not do much work in— Megan KamerickLouisiana since it is a regulated energyHibernia National BankOnline checking creates flood of businessIn early 2003, Hibernia NationalBank introduced its customers to ofonline banking.The centerpiece of the new initiativeis Completely Free Checking, a servicethat offers no minimum balance, no percheck charge and unlimited checkwriting.In addition toCompletely FreeChecking, Hibernianow offers preapprovedloan applicationsand a checkingproduct selector thathelps the customerselect the account thatbest fits his or her needs.Customers can bank online, paytheir bills and receive free gifts for“Tell-A-Friend” referrals.As a result of the changes, Hiberniaclosed more than $55 million in consumerloans online in 2003, a 161percent increase over the previoustwo years and opened 3,400 newchecking accounts, a 50 percentincrease over 2002.“It’s about driving the businessonline,” said Jeff Heinzelman,12A 2004 Innovator of the YearName: Hibernia National BankLocation: <strong>New</strong> <strong>Orleans</strong>CEO: J. Herbert (Herb) BoydstunService: Online CompletelyFree Checking.Hibernia’s Internet channel m3anager.“We’re providing another option forcustomers to open accounts and providingthe tools to find the right type ofaccount.”The purpose of the new features isto make everything as easy as possiblefor the customer, Heinzelman said.“We spent a lot oftime creating an onlineprocess that was intuitiveand gets the customerin and out thedoor as quickly as possible.”Everything a customerdoes online isfree, something Hibernia’s large competitors,but few of its local marketcompetitors, have done. Heinzelmansaid it has eroded the fears and concernsmost people have about conductingbusiness on the Internet.“In terms of new business coming inan online presence is very significant.When we make improvements we seethe benefits almost immediately,” hesaid.— Richard A. Webster Hibernia’s Web site has driven a large number of new customers to the bank.

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