2002-2004 Catalog - St. Charles Community College

BUS 236 Consumer Behavior . . . . . . .3Prerequisite: BUS 230 or consent ofinstructor. Marketing strategy and tacticsexplained based on explicit or implicitbeliefs about consumer behavior.Includes external influences to buying,internal influences, consumer's buyingdecision process, social and ethicalissues in consumer behavior. Presentsinformation search and consumerresearch methods as well as study ofultimate consumer and industrial buyers.Spring.BUS 238 Personal Selling . . . . . . . . . .3Prerequisite: BUS 230 or consent ofinstructor. Fundamentals of personalselling from determination of customerneeds to close of sale. Treats factors suchas customer problems, merchandisingknowledge, and personality traits ofsuccessful salespersons. Covers specialselling topics and role of sales manager,together with motivation andcompensation of sales staff. Fall.BUS 246 Legal Environmentof Business . . . . . . . . . . . . . . . . . . . . .3Prerequisite: BUS 101 or consent ofinstructor. Introduction to general natureof law and how its meaning affectsclimate in which business operates.Exploration of role of government andgovernment's attitude toward business,antitrust legislation and enforcement,public control through taxation,regulation, competition, mergers, andcommerce/trade restrictions. Coversfreedom of contract andlabor/management relations.BUS 250 Business and Society . . . . . .3Prerequisite: BUS 101. Interrelationshipof business and total society. Coverscritical and conflicting roles of variouscompany stakeholders. Emphasis onvalues and ethics of managerial and nonmanagementstaff in profit-oriented freeenterprise system and on managing manyethical issues from holistic viewpoint.Extensive use of case study method, bothin class discussions and writtenassignments.BUS 255 International Business . . . . .3Prerequisite: BUS 101. Survey course todevelop understanding and appreciationof environments and operations ofinternational business. Nature ofinternational business, internationalenvironment organizations and monetarysystems, foreign environment, andmanagement tools that deal withenvironmental forces. Course fulfillsA.A. general education requirement.BUS 270 E-marketing . . . . . . . . . . . . .3Prerequisite: BUS 101. Examines impactof Internet on traditional methods ofmarketing and related businessfunctions. Explores existing and potentialuse of Internet for marketing goods andservices. Analyzes effect of Internet onmarketing strategy and marketing mix.BUSINESSADMINISTRATIVESYSTEMSAOM 101 Keyboarding . . . . . . . . . . . .3Introduction to computer keyboard anddevelopment of correct techniques forkeyboarding documents. Speed andaccuracy exercises to develop necessaryskill level. Emphasis on straight copyskills, basic typing applications, anddocument formatting such as letters,memos, reports, and tabulationproblems. Designed for both beginningtypists and people who need refresher ofkeyboarding skills.AOM 103 (CPT 103) MicrocomputerApplications . . . . . . . . . . . . . . . . . . . .3Introduces use of business applicationsin word processing, spreadsheets, anddatabase management. Windowsapplication package used for eachapplication. Keyboarding skillsrecommended. (Students may not receivecredit for both AOM 103 and CPT 103.)AOM 114 Advanced Keyboarding . . . .3Prerequisite: AOM 101. Proofreadingskills carefully reviewed and improved.Advanced problems in business letters,tables, manuscripts, legal, medical andother specialized documents, andcomposition on timed-production basiswith decision-making processes involved.Develops student speed and accuracy onstraight and problem copy using computer.Course DescriptionsAOM 115 SpreadsheetApplications-Excel . . . . . . . . . . . . . . . .2Presentation and application of businessfunctions of Excel. Topics includeformulas and functions, absolute/relativecell references, templates, reports,charting/graphing, formatting, andintegration of Excel and MS Word.AOM 117 DatabaseApplications-Access . . . . . . . . . . . . . . .2Presentation and application of Accessfunctions. Topics include plan anddesign tables, query data, design andgenerate forms and reports, establishrelationships, manage multipledatabases, integrate Access with otherMS Office packages.AOM 122 Skillbuilding . . . . . . . . . . . .1Prerequisite: AOM 101. Improves speedand accuracy of keyboarding/ typingskills in preparation for job entry andtesting. Concentration on individual goalsand skill improvement.AOM 130 Customer ServiceExcellence . . . . . . . . . . . . . . . . . . . . . .1Develop fundamental principles ofserving customer needs. Learn toanalyze, develop solutions, implementand evaluate effectiveness, and trainothers. Covers all vital areas to helphandle customers professionally,effectively, and successfully. Build goodrapport with customers and associates.AOM 131 TelephoneCommunication Skills . . . . . . . . . . . . .1Improve telephone skills to meet needsof work place and become morecustomer service oriented in handling oftelephone communications. Techniquesof scripting and organization. Practicehandling variety of customers.AOM 132 Time Management . . . . . . .1Time management techniques andorganizational planning to improveefficiency on the job. Identify strengthsand weaknesses. Develop prioritizationskills and learn how and when todelegate.AOM 133 Note Taking . . . . . . . . . . . . .3Aids in taking notes from lecture,dictation, or research. Emphasis onability to take adequate notes inindividual situation and ability totranslate notes to meet individual needs.Abbreviated writing system used for notetakingprocess. Fall.115