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Project Zero creates<br />

green growth<br />

A regional think tank in the<br />

town of Sønderborg in southern<br />

Jutland has launched a project<br />

with the aim of making the area<br />

CO2 neutral by 2029 and create<br />

growth and green jobs. Many<br />

positive results have already<br />

been achieved.<br />

By: Maren Urban Swart<br />

Five years ago, the members of the think<br />

tank FUTURA SYD set the objective of<br />

creating growth in the <strong>energy</strong> industry,<br />

which gave rise to ProjectZero which<br />

aim is to make the Sønderborg area CO2<br />

neutral by 2029, while creating a number<br />

of green jobs.<br />

“Many of the sub-projects have already<br />

been carried out, and 50 green jobs<br />

have been created in the construction industry<br />

in association with investments in<br />

heat pumps, district heating, insulation<br />

and new windows,” says Peter Rathje,<br />

managing director of ProjectZero.<br />

“In the next two or three years the <strong>energy</strong><br />

efficiency improving project – ZE-<br />

RObolig – will create an additional 300<br />

new jobs among manual workers and in<br />

the construction industry.”<br />

cOMpANIEs WITH A GREEN<br />

MINdsET<br />

ProjectZero is supported by more than<br />

100 companies and shops forming part<br />

of the ZEROcompany programme,<br />

which involves setting a strategy for reducing<br />

their CO2 emissions by a minimum<br />

of 10 percent in a year.<br />

“It is clear to see that the companies<br />

who are taking a leading position in<br />

thinking green are also becoming more<br />

attractive to their customers,” says Peter<br />

Rathje. ·<br />

THE DANISH ENERGY INDUSTRIES FEDERATION – SpEcIAl ADvERTISING SUpplEmENT<br />

pROjEcT<br />

zERO:<br />

More than 100 companies<br />

and shops<br />

take part in ZEROcompany<br />

learning<br />

programmes<br />

More than 500<br />

house owners have<br />

joined ZEROhouse<br />

and are saving <strong>energy</strong><br />

and money<br />

ProjectZero has recently<br />

been accepted<br />

<strong>into</strong> the Cl<strong>into</strong>n<br />

Foundation’s Climate<br />

Positive Development<br />

Project<br />

ProjectZero collaborates<br />

with cities<br />

and universities in<br />

the Nordic countries,<br />

Germany, China<br />

and USA<br />

In 2007-2010, Sønderborg<br />

municipal<br />

area reduced its CO2<br />

emissions by 12.6<br />

percent<br />

ProjectZero is supported<br />

financially<br />

by SE, Danfoss (Bitten<br />

& Mads Clausens<br />

Fond), Sønderborg<br />

Municipality,<br />

DONG Energy and<br />

Nordea Fonden<br />

Read more on<br />

www.projectzero.dk<br />

”Danish companies can increase their competitiveness if they implement <strong>energy</strong> savings.<br />

Danfoss Solutions has the capital and can help organise it,” says sales director Lars Grønbæk.<br />

Self-financing<br />

<strong>energy</strong>-saving<br />

Many companies benefit from<br />

implementing <strong>energy</strong>-saving<br />

initiatives. In just two years,<br />

they gain a saving of 15-20<br />

percent on their <strong>energy</strong> bill.<br />

By: Marianne Sommer.<br />

Lars Grønbæk is often met with scepticism<br />

regarding the product he sells<br />

– simply because it sounds too good to<br />

be true. He is acting CEO at Danfoss<br />

Solutions, which allows companies to<br />

analyse their <strong>energy</strong> consumption and<br />

subsequently introduce self-financing<br />

<strong>energy</strong>-saving initiatives. In just a couple<br />

of years, customers benefit from<br />

savings of typically 15-20 percent. The<br />

service Danfoss provides is called ES-<br />

CO, which stands for Energy Service<br />

Company, and Danfoss Solutions has<br />

10 years of pioneering experience in<br />

the area.<br />

”Companies want to make savings<br />

on their <strong>energy</strong> bill, but they<br />

often give it low priority because of<br />

lack of resources, or because money<br />

is needed for replacing machinery or<br />

for a strategic investment. The advantage<br />

of ESCO is that companies do not<br />

need to pay up front. They do however<br />

need to spend time and resources<br />

on the project – but significantly less<br />

than if they received no help from us,”<br />

says Lars Grønbæk.<br />

At the start of the project, Danfoss<br />

consultants and the customer<br />

conduct an initial analysis of <strong>energy</strong><br />

consumption, which takes a couple<br />

of months. The consultants then suggest<br />

a number of areas where the company<br />

can make savings and offer to<br />

carry out the <strong>energy</strong>-saving projects,<br />

while guaranteeing savings within<br />

a defined period of time, typically a<br />

couple of years.<br />

cOMpETITIvE AdvANTAGE<br />

The Danish biscuit and cake producer<br />

Bisca is among the companies that<br />

have made use of Danfoss Solutions’<br />

offer to analyse <strong>energy</strong> consumption.<br />

Bisca invested EUR 675,000 in<br />

<strong>energy</strong>-saving initiatives, and with<br />

annual savings of more than EUR<br />

405,000, return on the investment<br />

was achieved in just 18 months.<br />

”We have made continuous efforts<br />

to minimise <strong>energy</strong> costs and<br />

CO2 emissions, but Danfoss Solution<br />

conducted a complete analysis<br />

in 2008 which provided us with<br />

a greater overview. We have saved<br />

about 30 percent of our costs since<br />

then. Around half of the savings have<br />

been made from employees changing<br />

behaviour,” says the director of Bisca<br />

Michael Budtz Berthelsen.<br />

”The savings are very important<br />

to our competitiveness. If we do not<br />

do something to save on <strong>energy</strong>, our<br />

cakes will increase in price due to rising<br />

<strong>energy</strong> costs,” says the director,<br />

who has subsequently appointed a<br />

full-time employee to continue the<br />

work of finding <strong>energy</strong> savings. ·<br />

Read more about ESCO on<br />

danfoss.com/Solutions

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