strategic objective 1 - Shire of Mundaring

STRATEGIC OBJECTIVE 1PROMOTE AND SUPPORT SUSTAINABLE DEVELOPMENTDevelopment is managed to actively contribute to the Shire’s unique character and toprotect and enhance its natural hills environmentThe Shire’s hills heritage and village identity is sustainedDevelopment occurs which provides the level of facilities and services the communitydesires and can affordIncreased business and employment opportunitiesDevelopment and promotion of tourism opportunities which encourage visitors toexperience Mundaring’s natural environment, heritage and the artsOUTCOMES FOR 2008/09Substantial progress was made towards completing the Shire’s draft Town Planning Scheme No.4 and Local Planning Strategy.Integrated a one-off Sunday trading for retail businesses in the Shire to coincide with the MundaringTruffle Festival, as a means of increasing the local economic benefit from the festival.Following a process of community and business consultation, Council adopted the Shire ofMundaring Economic Development Strategy in February 2009. The strategy contains a seriesof objectives and actions, which are systematically being implemented as resources becomeavailable, with priorities for implementation being set by the Shire's Business Advisory Group.Contribution to the Autumn Festival in April 2009, which resulted in numerous visitors to the areaand a significant spike in activity through the Mundaring Visitor Centre.Increased funding by $23,000 to the Mundaring Visitor Centre, helping to provide a Level 1Accredited Visitor Centre and encourage and promote tourism in the Shire.Jointly funded and produced a tourism DVD with City of Swan and Shire of Kalamunda, toshowcase attractions and opportunities in the Perth Hills and Swan Valley.Attracted more than 2000 people to the annual Trek the Trail. Cyclists and walkers of all agestook part in the event, which started at Mundaring Sculpture Park and finished at Mundaring Weir.With Eastern Metropolitan Regional Council, the Shire undertook a broadband blackspot surveyto identify telecommunications infrastructure and service deficiencies in the region, to assist inlobbying for improved services to enable business development.The second Mundaring Truffle Festival (photos displayed on next page) was held in August 2008,attracting more than 11,000 people. The festival provided a range of events to showcase theregion’s truffles, gourmet food and wine. The festival was a huge success in marketing Mundaringand the Perth Hills, and generated significant retail trade from visitors in town over the weekend.The estimated economic spend from the festival was estimated to be in excess of $400,000.Page 8 Shire of Mundaring Annual Report 2009