invitro: a joy to own, a joy to use - Ruwido
invitro: a joy to own, a joy to use - Ruwido
invitro: a joy to own, a joy to use - Ruwido
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Press release<strong>invitro</strong>: a <strong>joy</strong> <strong>to</strong> <strong>own</strong>, a <strong>joy</strong> <strong>to</strong> <strong>use</strong>Amsterdam – IBC – 2009-09-11 – ruwido austria presents glass remote control forMicrosoft Mediaroom IPTV Middlewareruwido is introducing <strong>invitro</strong>, a remote control specially developed for IPTV systems withMicrosoft Mediaroom Middleware. Without one single but<strong>to</strong>n, the <strong>to</strong>uch and gesturesensitive deep black glass surface recognises every finger swipe. The European remotecontrol specialist presents not only an aesthetic highlight for ambitious lifestyle scenarios– the glass remote control provides immediate <strong>joy</strong> of <strong>use</strong>, playfulness and fun.Simply swiping over the remote control allows the <strong>use</strong>r <strong>to</strong> perform all kinds of navigationtasks. The specific positioning of keys enable the <strong>use</strong>r <strong>to</strong> interact one-handed andperform the most frequent tasks on Microsoft Mediaroom simple and quickly. To supportthe full functionality, number keys and letter input are arranged on the second side ofthe remote control. The double side approach increases <strong>use</strong>rs experience excellence,giving the choice <strong>to</strong> either <strong>use</strong> the standard TV-watching behaviour (e.g. by typing innumbers <strong>to</strong> select a channel) or <strong>to</strong> focus on Microsoft Mediaroom services with theenhanced possibilities on the second side. Using sound as additional feedback forperformed <strong>to</strong>uch actions, interactive TV applications can be <strong>use</strong>d without having <strong>to</strong> lookat the remote control.Based on extensive ethnographic studies investigating the latest trends for newinteraction technologies, <strong>invitro</strong> supports the cus<strong>to</strong>mer’s needs and behaviours. Tosynchronize the remote control perfectly with Microsoft Mediaroom, the development of<strong>invitro</strong> was accompanied by a series of <strong>use</strong>r studies within the ruwido <strong>use</strong>r experiencestudio resulting in an excellent <strong>use</strong>r experience.Invitro is not only interesting in design and technology aspects, but provides interestingecological features as well: since the whole remote control is made of fully ecologicalmaterials like glass and metal, <strong>invitro</strong> can be easily recycled. Researching in new formsof energy, ruwido will make also a version with a polymetric solar cell available.If you want <strong>to</strong> find out more about <strong>invitro</strong> and new interaction technologies by ruwidoplease go <strong>to</strong> IBC hall 1 stand D68.###ruwido austria gmbh page 1 of 2
Notes for Edi<strong>to</strong>rs:ruwido – a successful company with handshake qualityruwido is a leading provider of input devices such as remote controls and keyboards that enableconsumers <strong>to</strong> access a richer, more interactive digital TV experience. The company specializes ininnovative design, enhanced technology and scientific research <strong>to</strong> enable intuitive navigation and<strong>use</strong>r experience excellence. Premium manufacturer brands and premium IPTV and interactive TVservice providers around the world rely on ruwido solutions.Founded in 1969 in Salzburg, ruwido is built on 40 years of experience in the consumerelectronics market. With 20 per cent of ruwido’s 190 employees dedicated <strong>to</strong> research anddevelopment, the company excels in new interaction techniques, <strong>use</strong>r experience and usabilityconcepts. Find out more about ruwido on www.ruwido.com.PicturesFrom the left:ruwido_<strong>invitro</strong>_front.jpgruwido_<strong>invitro</strong>_back.jpgruwido_<strong>invitro</strong>_tv.jpgruwido_<strong>invitro</strong>_livingroom.jpgContactruwido austria gmbhMartina KickMarketing & Communication Manager tel +43 (0) 6216/ 4571-0Köstendorfer Straße 8 fax +43 (0) 6216/ 72915202 Neumarkt a.W. martina.kick@ruwido.comAustriawww.ruwido.comruwido austria gmbh page 2 of 2