Presentation by Saori Dubourg - BASF Asia Pacific

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<strong>Asia</strong>n players are catching up ininnovationLower cost position mainly due tocheap laborBut increasing number of disruptiveinnovations from local companiesWage (k USD / month)642-96%-94%-91%"Copy cats"IncrementalimprovementReverse engineer MNC's productand copy• Usually at much lower costModify slightly to better suittarget customer segment• Usually modify or add smallfeatures0ASEAN2005 20102025IndiaChinaGermanyUKUSIndigenousinnovationLocalized R&D rooted in deepunderstanding of local needs• Less common in localcompanies in developing APcountriesSource: EIU, Expert interview, Lit research, prepared <strong>by</strong> BCGExample: Chevy Spark vs. CheryChevy sparkChery QQImprovement over Spark• "Smiling face" frontlook• More accessories• Anti-theft system• Lower price
Multinationals shift to local R&DProjected R&D spend of top 184 spending companies in 2020Domestic spending 2020, CAGR 2007-2020CanadaUnited StatesDenmarkSwedenFinlandNetherlandsU.K.Belgium PolandIrelandGermany CzechHungryFranceSerbiaAustriaSwitzerlandChinaRussiaJapan€1bn€3bn€15bn€25bnMexicoBrazilSpainItalyIsraelEgyptIndiaThailandTaiwanVietnamPhilippinesMalaysiaSingaporeAustralia~ €190bn~ 6% CAGR~ €200bn~ 6% CAGR~ €240bn~ 9% CAGRSource:Booz & Company
Page 1 and 2: China - a giant entering into a new
Page 3 and 4: Asia has biggest impact on worldwid
Page 5: Asian companies are rising in relev
Page 10 and 11: Measures will have implications for
Page 12 and 13: Greater China drives the Asia-Pacif
Page 14 and 15: „000 cars„000 carsChina is a la
Page 16 and 17: Fast growth leads to accelerated po
Page 18 and 19: BASF innovates in Asia for Asia•
Page 20 and 21: Competition for limited labor suppl
Page 22 and 23: Huge talent pool but availability f
Page 24 and 25: China’s soft power is growing abr
Page 26 and 27: Solutions come from open dialogue
Page 28 and 29: Societal change also creates opport
Page 30 and 31: China will focus intensely onenviro
Page 32 and 33: Emissions control is core to busine
Page 34 and 35: Rejected Energy151.6Useful Energy16
Page 36 and 37: Fuel inefficiency creates market fo
Page 39 and 40: Sustainability is part of the R&D p
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Presentation by Saori Dubourg - BASF Asia Pacific

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