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BTI designed and produced a Program Development & Sales Brochure forTangwanghe Resort in Heilongjiang Province. This project was completed forJAQ United Construction & Engineering Inc. from May to August 2010. Itinvolved many different and sophisticated methods. BTI team membersvisited the resort site in Tangwanghe several times to gain a deeperunderstanding and to collect detailed information. BTI published a 25-pageSales Brochure that will attract many tourists to Tangwanghe and the resort.Every page is filled with unique program ideas and activities, innovativedesigns and stunning photos.

In July 2010, a team of BTI consultants completedthe second site inspection to gain a more in-depthunderstanding of the project and its potentials.Major attractions, development sites andsurrounding areas were visited; and all relevantdocuments and visual materials were collected.In May 2010, BTI’s CEO visited to dothe first site inspection. Prof. Morrisonexperienced all the major attractions inand around Tangwanghe that willsupport the resort development.

Face-to-face interviews with people from China and other countries wereconducted. These survey results along with all of the other materialscollected were analyzed in the field. Then, the BTI team used abrainstorming process to generate the most appropriate yet unique conceptsand ideas for the resort site and tourism in general in Tangwanghe.Brainstorming Process

BTI’s CEO and BTI consultants held internal meetings to suggest the bestoptions for the resort. The team had identified and outlined tourismprograms for Tangwanghe that are unique and unavailable in other parts ofChina. Seasonal and non-seasonal activities fitting the destination’s themeswere developed and supported with vivid visual materials.

The key to success in Tangwanghe will be to provide appealing resortprograms and supporting attractions for guests that fit well and reflect theuniqueness of the local area. BTI identified activities for Tangwanghe foreach of the four seasons and ones that have year-round participation. TheSales Brochure includes the best seasonal photos of Tangwanghe featuredwith smaller images of activity programs in the foreground. Highresolutionimages reflecting the resplendent nature of Tangwanghe are themajor visual stimuli in the Sales Brochure.

It is critical to identify, embellish andpromote the USPs (Unique SellingPropositions) of Tangwanghe’s tourism.Cuisine, location, natural resources, peopleand weather are some of the USPs. Effectivecommunications with the clients and frequentinternal meetings led the team to formulatetwo different major themes and programswere developed in accordance with thesethemes.