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Relatore: Professor Bruno OSIMO - Bruno Osimo, traduzioni ...

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during the performance. The problem-solving session can also be recorded on<br />

video; this way, the experimenter can then review the video-tape together with<br />

the subject, who can give his interpretation of what happened” (Someren,<br />

Barnard and Sandberg 1994).<br />

“The informant is therefore no longer the analyst, which makes the<br />

analysis more objective and the findings open to falsification” (Jääskeläinen<br />

1999: 66).<br />

However, there seem to be some problems. In fact, a person could find it<br />

difficult to remember exactly what he did, especially if some time has passed<br />

after the task has been carried out. Sometimes even, one is not aware of what<br />

he is doing. Furthermore, subjects may tend to report their thought process as<br />

more coherent and intelligent than it originally was, giving the false<br />

impression of perfectly rational behavior (Someren, Barnard and Sandberg<br />

1994).<br />

This kind of post hoc rationalizing can be intentional or unintentional.<br />

In fact, humans tend to reconstruct events as more structured than they<br />

originally were, because their memory is guided by their knowledge of the<br />

result.<br />

Some researchers have shown that the data obtained by retrospection are<br />

not always valid (Nisbett and Wilson, 1979; Ericsson and Simon, 1993). They<br />

examined closely the conditions under which reports are considered unreliable<br />

and they discovered that<br />

all discrepancies were found in situations in which there was either a<br />

delay in time between the cognitive process and the report, or there was a<br />

question by the experimenter that required an interpretation rather than<br />

a direct report, (‘Why did you do X instead of Y?’), or both. (Someren,<br />

Barnard and Sandberg 1994: 22)<br />

When subjects are asked for memories, explanations or motivations, they<br />

don’t answer from direct memory of the cognitive process but from an<br />

interpretation of it that can be influenced by expectations.<br />

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