Growth and diversification
Growth and diversification
Growth and diversification
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Changing media l<strong>and</strong>scapesAudience fragmentation• Explosion in the range ofchannels:– Cable– Satellite– Deregulation• Advertising audiencesfragmenting• Broadcast media driven byhigh level of fixed costs• Newspapers likely to becomethe dominant mass media:– Intra community– National where applicable• Opportunity to mix mass withmicro distribution in print• Need to mix print with digital(<strong>and</strong> other activities) inexecution.WWW.FUTUREOFTHENEWSPAPER.COM
Change language